How Walls.io CEO Runs Two Companies, Both North of $1.5M in ARR

Social media is a powerful way to monitor the sentiment of your company among the general public, while also engaging your audience at scale. If used correctly, it could catapult your business into the upper echelon.

Walls.io is an easy-to-use social wall that allows companies to collect, curate and display content from multiple social media platforms. With their software, businesses can embed their social feed onto their website or display it on a screen at events, hotels, restaurants, shops, offices, and more.

How much is Walls.io doing in MRR?

Walls.io is a pure-play SaaS business that bills its customers on a monthly basis. They offer a free, professional, and premium plan, with prices ranging up to €500 per month. On average, customers pay them around €200 monthly today.

According to CEO Michael Kamleitner, the company serves 500 total customers right now and is doing around €100k in MRR. Walls.io has grown revenue 60% year over year and is up from about €60k in MRR twelve months ago.

What is Walls.io’s churn?

Kamleitner noted that churn has been an issue for Walls.io to this point, with some customers using their product for a singular event and then canceling their subscription. Overall, the company is exhibiting approximately 10% gross logo churn per month at present.

Customer acquisition for Walls.io has come from both organic and paid channels thus far. On their paid acquisition efforts, the company is currently able to land a new deal for €100, giving them payback within the first month.

How much has Walls.io raised?

Launched in 2014, Walls.io has grown to scale without raising any outside capital. In fact, Kamleitner also serves as CEO for Swat.io, an enterprise social media management tool, and has gotten both entities to $1.5M in ARR without any venture funding. Going forward, he is exploring the possibility of splitting the companies and taking on venture capital.

Walls.io’s team of 11 full-time employees is based in Austria.