Why DirectSuggest is Still Pre-Revenue

Understanding the sentiment of your employees is extremely important building a well-led, sustainable team. You need to understand the gripes and tribulations of your workers and address them fast to build trust, earn respect, and retain your top talent.

DirectSuggest is a tool built to redefine your company’s suggestion box. There software makes it easy to connect decision makers directly to employees and makes it simple for an employee to make suggestions with the assurance that they arrive where they are needed.

How much is DirectSuggest doing in MRR?

DirectSuggest is a pure-play SaaS business that charges customers based on the number of employees they have within their company. The company operates on a freemium model and allows businesses to on-board their first 50 employees entirely free of charge. While pricing for their premium product varies based on company size, they intend to price at roughly $0.50 per employee, each month.

Launched in January 2018, DirectSuggest is still pre-revenue. Led by 24 year old CEO Riley Moore, the business is focused on building a sticky product that people love prior to turning on their paywall.

How is DirectSuggest landing users?

According to Moore, the business wants to take an organic marketing approach while scaling their user base. To this point, the company has landed new users and built awareness through presence at events, blog posts, and cold and warm outreach.

The company has experimented with LinkedIn, Twitter, and Facebook advertising thus far, but has only spent roughly $2k on marketing to this point. The company has generated six enterprise trials and is in the process of converting those users to paid customers now.

How much has DirectSuggest raised?

DirectSuggest is an entirely bootstrapped, family-run entity. The company is less than one year old and is focusing in on improving their on-boarding sequence to drive activation and create a stickier product overall.

DirectSuggest’s team of four employees is based in the Sacramento area.