How Activtrak Hit $4.5M in ARR With No Outside Capital

As the old saying goes, you cannot manage what you don’t measure. And, an operator and manager, this adage needs to be applied to your human capital, especially in a world filled with more distractions than ever. If you cannot understand how to make your employees as productive as possible, you’re probably leaving profit and growth on the table.

ActivTrak is a single-agent, cloud-native behavior analysis solution used to increase productivity, streamline operational efficiency, and harden security. Their software is affordable, easy-to-use, and quick to install and allows users to start analyzing data within minutes of signup.

How much is ActivTrak doing in ARR?

ActivTrak is a pure-play SaaS business that charges its customers on a freemium and advanced pricing model. For their premium service, pricing begins at $7 per user per month, with the average customer paying them around $86 monthly, CEO Anton Seidler explained.

Today, ActivTrak has grown to serve 4,450 total customers and is doing $4.5M in ARR. The company has grown 55% year over year and is up from $2.9M in ARR twelve months ago.

What is ActivTrak’s churn?

ActivTrak is currently exhibiting 2% gross revenue churn per month at this point in time. The company has achieved net negative revenue churn monthly, posting 101.5% net revenue retention in recent months.

In early 2018, the company decided to pause all of their paid acquisition channels in order to explore their organic performance. Prior to that point, the company spent around 30% of revenue on paid customer acquisition advertising, but has since focused on using their freemium product to drive growth.

How much has ActivTrak raised?

While the legal entity was formed back in the 90’s, the first lines of code for ActivTrak were written back in 2011. Thus far, the company has grown to scale by bootstrapping.

ActivTrak’s team of 27 full-time employees is based in Dallas.