Activtrak revenue hit $35.5M in 2024

Activtrak generates revenue from 4456 customers


8350-North Central Expressway, Austin, Texas, 75206, United States

How did Latka collect this data?

Latka collected this data by interviewing Activtrak CEO Heidi Farris on Nov 14, 2018

About Company RevenueFundingTeamFounder/CEOCustomersCEO Net Worth

How Activtrak hit $35.5M revenue and 4.5K customers in 2023.

[email protected]






2023 Revenue







Activtrak Revenue

In 2023, Activtrak revenue run rate hit $35.5M in revenue.

  • 2023

    Activtrak hit $35.5M in revenue in 2023

  • 2018

    Activtrak hit $4.5M in revenue in 2018

  • 2011

    Activtrak launched in 2011 with $0 revenue

Activtrak Funding History

  • 2020 Series B

    Activtrak raised a Series B of in February, 2020

  • 2019 Series A

    Activtrak raised a Series A of in March, 2019

February, 17 2020 Series B
March, 28 2019 Series A


Activtrak has 141 total employees and 30 sales reps that carry a quota. They have 4,456 customers an engineering team of 14 and a marketing team of 6.

Total team size 141
Engineer 14 (10%)
Sales 30 (21%)
Marketing 6 (4%)

Founder / CEO

Heidi Farris

35 y.o. Married with 2 kids. Live in Dallas, Texas. I'm building SaaS B2B products since 2003. My first startup in this area grew from 1 to 110 employees and $0 to $2M/year in 4 years. My second from 2 co-founders to a team of 27 and $0 to $4.6M ARR in six years. My ares of expertise are: product, marketing, UI/UX, building teams, early stages of startups.


  • What's your age?


  • Favorite online tool?

    Recurly, Chartmogul

  • Favorite book?


  • Favorite CEO?


  • Advice for 20 year old self

    be more confident



Activtrak Executives

Name Position Working Email Personal Email
Heidi Farris CEO [email protected] -

Activtrak Employees

Name Position Working Email Personal Email
Heidi Farris CEO [email protected] -

Frequently Asked Questions about Activtrak

  • When was Activtrak founded?

    Activtrak was founded in 2011.

  • How much revenue does Activtrak generate?

    Activtrak generates $35.5M in revenue.

  • Who is the CEO of Activtrak

    The CEO of Activtrak is Heidi Farris.

  • How much funding does Activtrak have?

    Activtrak raised $77.5M.

  • How many employees does Activtrak have?

    Activtrak has 141 employees.

  • Where is Activtrak headquarters?

    Activtrak is headquartered at 8350-North Central Expressway, Austin, Texas, 75206, United States

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