How Chili Piper Has Driven $300k in Expansion Revenue on $1M ARR Cohort

As a business owner, you’re always looking for more ways to close deals. Any tool or tactic that can help add more customers to your roster, at a favorable price, should be seriously considered for implementation.

Chili Piper was designed to help businesses close more sales by providing sales routing and concierge services. Their software gives you best leads a faster way to connect and convert by automatically booking meetings and starting phone calls upon the completion of a web form.

How much is Chili Piper doing in MRR?

Chili Piper is a pure-play SaaS business that charges its customers on a per user basis, annually. On average, they charge their customers $50 per representative each month, with a typical annual contract value of $10k.

According to CEO Nicolas Vandenberghe, the company has grown to serve 200 total customers thus far and is doing $2M in ARR today. Chili Piper has more than doubled revenue in the last twelve months and is up from $80k in MRR last year.

What is Chili Piper’s churn?

Revenue expansion has been a large factor in Chili Piper’s strong growth. Vandenberghe noted that the company has hit 130% net revenue retention annually. After churning $60k in ARR, the company outpaced this loss with $360k in expansion revenue.

Chili Piper has used organic channels, as well as their sales team of four full-time employees to drive customer acquisition. The company optimizes for payback within one to two months at this point in time.

How much has Chili Piper raised?

Launched in January of 2016, Chili Piper has grown to scale as a solely bootstrapped entity. Going forward, Vandenberghe discussed interest in raising outside capital and expressed a desire to raise $5M at a $40M pre-money valuation.

Chili Piper’s remote team of 14 full-time employees is headquartered in New York.