How Clear C2 Crossed $5M in ARR as Employee-Owned Company

Twenty years ago, the idea of using software to better manage your relationships with potential clients seemed like a foreign concept. Not long ago, businesses relied on their Rolodex to get deals closed, not Salesforce.

Launched in the late nineties as an electronic Rolodex, Clear C2 has evolved to become a CRM built specifically for manufacturers, telecommunication companies, and healthcare institutions. Their software helps companies win more business, improve collaboration, increase sales efficiencies, and provide better customer service.

Clear C2 is a pure-play SaaS business that charges its customers on a per seat, per month basis. Prices range from as low as $39 per seat, up to $80, in some cases. According to CEO Mickey Patton, the average customer currently pays around $60 per seat each month.

With 450 enterprise customers and close to 100k total seats serviced,
Clear C2 is north of $5M in ARR. Patton noted that the company is growing 60% year over year with a large portion of this growth coming from expansion revenue within their existing customer base.

What is Clear C2’s churn?

Patton proudly spoke of the loyalty the company has built within their clientele.
Clear C2 is exhibiting healthy retention with gross logo churn south of 10% annually right now.

Clear C2 relies on their enterprise sales team to generate a large portion of their new deals and places each representative on an annual quota. Today, they are spending around $10k to land a new customer and are receiving payback within 2 months, on average.

How much has Clear C2 raised?

Founded in 1998 as IBM’s primary CRM, Patton orchestrated the buy out of all investors years ago and now runs the company as an employee-owned entity. The business is cash-flow positive today and aiming for $50M in ARR going forward.

Clear C2’s team of 50 full-time employees is headquartered in Dallas.