How Intellibrand Has Hit $100k in MRR in Brazil

Connecting data to your customer’s behavior is essential for long-term optimization, especially if you’re in the retail space. If your brand is looking to grow efficiently, you need to understand and double down on viable opportunities for expansion early on.

Intellibrand was created to provide brands and manufacturers with an efficient way to manage data and enhance eCommerce sales. Their platform helps businesses discover new opportunities, protect their brand, and boost sales in order to drive additional revenue and improve customer experience.

How much is Intellibrand doing in MRR?

Intellibrand is a pure-play SaaS company that charges its customers on a monthly basis. Overall, they work with some of the world’s largest enterprise brands and charge approximately $2,500 each month.

The company has scaled to 40 total paying customers and is doing $100k in MRR right now, according to CEO Chau Sanh. Intellibrand has aggressive plans to hit $200k in MRR by the end of 2018 and has shown healthy growth thus far, up from just $40k in MRR 12 months ago.

What is Intellibrand’s churn?

Founded 3 years ago, Intellibrand has yet to churn a single customer, at this point in time. Sanh credits this stellar retention to the company’s continued emphasis on customer success.

In terms of customer acquisition, Intellibrand is willing to pay roughly 10% of first-year ACV to land a new customer, giving them a CAC between $3-4k. Still in the early stages, Sanh noted that the company does not yet have a lifetime value model in place.

How much has Intellibrand raised?

Overall, Intellibrand has raised $1.5M in venture capital today at a $5M pre-money valuation. The company is based in São Paulo, Brazil and has grown to 6 full-time employees. Going forward, Sanh and the entire team is focused on scaling up their sales and marketing efforts to hit their $200k in MRR goal year’s end.