How KarmaCRM's Niche Product Passed $30k in MRR

Businesses live and die by their sales pipelines. This means finding the best possible CRM for your operation and needs is critical to winning consistently. Failing to find a CRM that’s specifically tailored to your needs could be detrimental to your long-term success.

KarmaCRM was developed as a fully customizable solution for building better customer relationships through clarity and efficiency. Their product provides custom-tailored experiences, increased effectiveness, and tools aimed at improving customer relationships, all with a focus on professional speakers.

How much is KarmaCRM doing in MRR?

KarmaCRM is a pure-play SaaS business that bills its customers on a monthly or annual basis. Plans range from $34 per month up to $59, with the average customer paying around $50 each month today.

According to CEO John Paul Narowski, KarmaCRM now serves 600 total paying customers and is doing north of $30k in MRR right now. The business has grown revenue 50% year over year for the last few years and is up from $20k in MRR twelve months ago.

What is KarmaCRM’s churn?

Churn is always a tough metric to optimize, especially with an ARPU south of $100. KarmaCRM has battled churn throughout their operation, but has gotten monthly gross logo churn to 5% at this point in time.

Even though the company uses Google AdWords and Facebook advertising, organic channels have been the biggest source of new deals for KarmaCRM thus far. On average, the company pays around $300 to land a new customer and receives payback in under 6 months. KarmaCRM assumes a lifetime value of $1k over 20 months.

How much has KarmaCRM raised?

Founded in 2011, KarmaCRM has grown to scale with just $100k in outside capital, raised from friends and family. Going forward,
Narowski is interested in selling the business, but is looking for acquisition offers north of $500k.

KarmaCRM’s team of four full-time employees are remotely distributed and headquartered in Denver.