How Movable Ink Crossed $40M in ARR on $14M Raised

Email marketing has become an overwhelmingly competitive space in the last ten years. As open rates decline and unsubscribe rates skyrocket, your business needs to ensure your email content makes an impact, when given the opportunity.

This is why businesses have turned to Movable Ink, a platform that uses insightful data to automatically generate intelligent creative with millions of unique variations, across multiple channels and billions of moments. Built for the visual era, their software enables brands to create compelling visual experiences that are based on relevant data, unique for each consumer.

How much is Movable Ink doing in ARR?

Movable Ink is a pure-play SaaS product, entirely hosted on the cloud, that charges its customers on an annual subscription basis. Their customers pay anywhere from $30k annually to well into the millions of dollars each year, according to CEO Vivek Sharma.

The company has scaled to serve more than 500 customers at this point in time and has just crossed $40M in ARR. Sharma noted that Movable Ink is growing their customer base in the triple digits each year and has exhibited year over year revenue growth in the high double digits.

What is Movable Ink’s churn?

With a strong land-and-expand model based on driving expansion revenue through volume of opened emails, Movable Ink has hit net revenue retention north of 110% annually. While specific figures around gross revenue retention were not disclosed, Sharma explained that the company is around the industry average in this category.

Thanks to their “refined and efficient” customer acquisition engine, Movable Ink is receiving payback on new customers within 12 months on average. The company also has an LTV:CAC ratio greater than 5 at this point in time.

How much has Movable Ink raised?

In total, Movable Ink has raised $14M in outside capital to date with the most recent round of $5M coming in early 2018. The company is not entertaining acquisition offers right now and has built a war chest of capital to weather any possible upcoming recession.

Movable Ink’s team of 250 full-time employees is based in New York, San Francisco, London, and Japan.