How noCRM Hit $180k in MRR in Crowded CRM Space

In 2019, we all understand the importance of CRMs. Without them, our sales teams will be hard pressed to reach their full potential and long-term growth will inevitably be stalled.

Luckily for sales professionals, noCRM has built an intuitive lead management software that streamlines the sales process in order to increase lead conversions. Their CRM solution has been designed to help track and close deals without spending hours filling out forms and is focused on helping businesses take control of their sales processes.

How much is noCRM doing in MRR?

noCRM is a pure-play SaaS business that charges its customers on a per seat basis each month. The company targets SMBs with 5 to 30 salespeople, with pricing starting at around $12 per user each month. On average, customers pay them around $75 monthly at this point in time.

According to CEO Sunny Paris, the company has grown to serve 2,500 total customers thus far and has hit $180k in MRR today. The business has been growing approximately 50% year over year and is up from around $100k in MRR twelve months ago.

What is noCRM’s churn?

Growth, for noCRM, has come almost solely from adding new customers. The business is currently exhibiting 3% net revenue churn per month and has not been able to drive substantial expansion revenue within their existing cohorts.

At this point in time, Paris shared that the company is spending around $20k per month on Google AdWords and pays around €500 to land a new deal through these channels. Overall, they assume a lifetime value of approximately €2k and expect payback with eight to nine months.

How much has noCRM raised?

Launched in 2013, noCRM initially raised around €600k in total outside capital prior to pivoting to their current offering. Since that move, the company has not taken on any additional capital and has grown through governmental grants and other non-dilutive sources of capital.

The company’s team of 10 full-time employees is remotely distributed and has plans to double by the end of 2019.