How Postalytics is Transforming Direct Mail at $135k in MRR

Despite all of the transitions to digital channels in the last two decades, direct mail is still an ROI-positive marketing tactic in today’s world. Ironically, using physical mail is an incredible way to stand out in today’s chaotic world.

Postalytics was built to help businesses differentiate themselves at scale. Their direct mail automation tool helps marketers reach their target audience with personalized postcards and letters in an easy, integrated and measurable fashion.

How much is Postalytics doing in MRR?

Launched in early 2018, Postalytics is a hybrid SaaS business that generates revenue from monthly subscriptions and on a per-piece basis for all direct mail sent. Their average customer pays a $300 subscription each month and generates $1k in revenue from sending fees.

The company currently serves 450 paying customers and is doing $135k in MRR at this point in time. Just 12 months ago, the company was pre-revenue and has landed a majority of their customers through content marketing and the Hubspot Connect ecosystem.

What is Postalytics’ churn?

Still in the early days, Postalytics is exhibiting 4% gross revenue churn per month today. The company is still exploring the impacts of seasonality on their business model and is exploring new ways to track attribution in order to communicate success to their customers.

Customer acquisition cost is largely unmeasured by Postalytics at this point in time. The company does not have a dedicated budget to digital advertising, but will look to explore these channels after securing venture capital.

How much has Postalytics raised?

Postalytics has grown to scale solely by bootstrapping thus far. Going forward, the company is looking to raise $500k on a pre-money valuation of $7M+ on a priced angel round soon. CEO Dennis Kelly shared the company’s preference for raising small rounds and hitting profitability fast.

Postalytics’ team of four full-time employees is headquartered in Boston.