How Saving Freelancers Time Got SiteManager to $12k in MRR

For freelance web designers and front end developers, saving time means an increase in bottom line. Any tool that adds efficiency to day-to-day operations could help catapult growth and ease the scaling process.

SiteManager was built as an all-in-one timesaving toolstack to help single web professionals and small agencies design, develop and deploy websites faster than ever before. Their platform is the fastest way for designers and front-end coders to build websites in the cloud – working alone, with freelancers or in a team.

How much is SiteManager doing in MRR?

SiteManager is a pure-play SaaS business that bills its customers upfront, on an annual basis. Their plans begin at $6 per month, with the average customer paying $105 monthly today.

According to CEO Alexander Hoogewijs, SiteManager has grown to 138 total customers and is doing $12.5k in MRR today. Going forward, their entire team is focused on reaching $60k in MRR within the next 12 months.

What is SiteManager’s churn?

SiteManager is exhibiting 1% monthly revenue churn today and has achieved net negative revenue churn, according to Hoogewijs. The company credits their investment to on-boarding and training to their stickiness.

In terms of customer acquisition, SiteManager is paying approximately $1,400 in CAC right now. With annual, upfront billing, they are receiving payback almost immediately on a cash basis and experiencing overall payback in about 14 months.

How much has SiteManager raised?

SiteManager has raised $850k in outside funding from various sources to date. The company was selected for a local Belgian accelerator and has also taken out venture debt from the local government.

With a growing team of 7 full-time employees, the company is focused on hitting $60k in MRR in the next year and then raising additional capital.