How Switching to Monthly Plans Has EasyWebinar Doubling Year Over Year

Webinars are an incredible resource for businesses to provide value and engage with their audiences. Streaming high-quality video and communicating one-on-one with potential customers is a proven method for building a loyal following.

EasyWebinar is an all in one webinar platform with a no-latency high definition streaming tool coupled with advanced marketing automation. Their software platform online combines webinar technology with marketing strategy to provide a unique solution.

How much is EasyWebinar doing in MRR?

EasyWebinar is a SaaS business that offers coaching and professional services to supplement their software products. The company offers two pricing tiers at present, with the average new customer generating $100 in monthly revenue.

According to CEO Casey Zeman, EasyWebinar now serves 3k total paying customers and is doing $225k in MRR right now. The business shifted from an annual subscription model at the beginning of 2018 and has doubled revenue year over year as a result.

What is EasyWebinar’s churn?

Churn is critical in any SaaS business, especially in any industry as volatile as webinars. EasyWebinar is currently exhibiting 30% gross revenue churn each year from customers on their annual plans.

In terms of customer acquisition, the company pays around $50 to $75 to land a new deal at this point in time. EasyWebinar receives payback immediately from their new monthly customers and retains them for 3 to 4 months, on average.

How much has EasyWebinar raised?

Launched in 2013 as a WordPress plug-in, EasyWebinar has grown to scale without raising any outside capital. Zeman explained that the business is potentially interested in taking on capital down the road, but has not explored any opportunities thus far.

EasyWebinar’s team of 12 full-time employees is remotely distributed.