How UpContent Spun Out of an Agency and Landed Their First $9k in MRR

In order to build loyal customers, they need to trust you: in the eyes of your audience, you need be credible. The information you post and the content you share needs to bring immense value to your potential and current customers alike, in order to develop a mutually beneficial relationship.

UpContent has developed a better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. Their software helps businesses surface better content to start conversations, streamline the collaboration process, and distribute the best content across various platforms.

How much is UpContent doing in MRR?

UpContent is pure-play SaaS business that charges its customers on an annual basis. While still in the early stages, the company is currently moving upmarket and charging new paid users $3,500 annually.

With thousands of monthly active users for their freemium product, UpContent has grown to 250 paying customers and $9k in MRR at this point in time. Spun out of an agency just one year ago, the company has experienced impressive growth in a short period of time.

What is UpContent’s churn?

Customer retention has been a strength of the company up to this point. According to CEO Scott Rogerson, UpContent is exhibiting under 1% gross revenue churn per month.

Customer acquisition is also a strong point right now, as the company is paying less than $100 to land a new deal and receiving payback immediately, on a cash basis. While UpContent is still experimenting in order to determine their ideal customer, a large portion of their leads have been generated through their integration with Wix thus far.

How much has UpContent raised?

UpContent has grown to scale as a solely bootstrapped entity. Going forward, the business is looking to raise approximately $1M in outside capital, at a $2.5M pre-money valuation, in order to accelerate growth.

UpContent’s team of two full-time employees is headquartered in Pittsburgh