How Vidalytics, With $10k in MRR, is Taking on Wistia

Video is here to stay in 2018 and beyond. If your brand is not creating video content that your potential customers can engage with, you’re likely missing out big time.

Vidalytics believes they’ve mastered this art and have created the highest converting video platform for online marketers. Their service hosts, streams and plays videos while also providing cutting-edge ways to increase conversions.

How much is Vidalytics doing in MRR?

Vidalytics is a pure-play SaaS company that charges customers on a monthly subscription basis. The average customer pays them around $100 today with some ranging up to $1k per month.

According to CEO Patrick Stiles, Vidalytics serves between 200 and 250 paying customers today and has hit $10k in MRR. Launched just last year, the company has grown from nothing in a short period of time.

What is Vidalytics’ churn?

Churn is critical in any SaaS business and often a difficult problem to solve in the SMB space. Vidalytics has certainly felt these challenges early on and is exhibiting 5.7% gross logo churn per month right now.

Most of Vidalytics customer acquisition has come through affiliates and other referrals to date, but Stiles mentioned that the company looks for payback within 3 months. Overall, they are spending approximately $300 to acquire a new customer today and place an LTV north of $1k on them.

How much has Vidalytics raised?

Vidalytics is a completely bootstrapped entity to this point. Stiles has funded the company with six-figures of his own capital to date and functions as the CEO of two other businesses as well.

Their team of five full-time employees is focused on continuing to build their platform and hopes to bootstrap for the foreseeable future. Be sure to follow this up-and-coming video platform as they look to compete with Wistia next year!