Stratifyd: 0% Churn on $300k in MRR

Understanding customers is crucial for companies of all sizes to achieve sustainable success. Constantly understanding where you’re falling short, discovering new opportunities for growth, and executing on them is a proven recipe for long-term dominance.

Stratifyd was created to help enterprises rethink customer analytics in the AI era. Their full service platform allows Fortune 1500 companies improve customer satisfaction and retention by processing valuable customer data from surveys, emails, and other sources, at scale. Their software couples ML and AI algorithms to bring customer analytics into the the 21st century.

How much is Stratifyd doing in MRR?

Stratifyd is a pure-play SaaS product that charges its customers on an annual basis, upfront. Their deal size range between $100k and $500k annually, with their average customers landing at approximately $200k per year.

The company currently serves 30 enterprises today and reported $280-300k in MRR last month, according to CEO Derek Wang. Stratifyd is growing rapidly and has posted nearly 400% year over year growth, adding roughly $80k in MRR in the last quarter alone.

What is Stratifyd’s churn?

Founded in 2014, Stratifyd landed their first customer in 2015 and haven’t churned a single entity thus far. Of their 30 customers, they have experienced 100% logo retention, with one third renewing at a higher price point.

The company has exhibited 154% net revenue retention annually, over the last 12 months, and credits their attention to customer success as a key retention factor. Wang noted that Stratifyd receives payback immediately on a cash basis, but spends roughly half of their customer’s first year revenue in CAC. On average, they pay $100k to acquire a customer, receiving payback within 6 months.

How much has Stratifyd raised?

Upon founding the company, Wang bootstrapped Stratifyd for the first 6 months before raising less than $12M in venture capital. The company sought out additional funds to speed up their go-to-market strategy and land customers faster.

Going forward, Stratifyd’s team of 35 employees is focused on growing 4-5x again in 2018 by sharpening their messaging to their focus market sector, increasing landed deal size, and accelerating the number of new logos added per month.