When Will Madwire, $105M in ARR, Finally IPO?

Digital marketing is officially here to stay. If your business is not taking advantage of the plethora of channels the digital space provides to drive awareness and conversions, you will not survive.

Yet, with all of the choices available in the marketing automation and optimization space, how do you pick the right solution?

For small businesses, Madwire may very well be the right solution. Their world-class digital marketing software and highly skilled professional marketing services helps small business grow through a single, powerful platform.

How much is Madwire doing in ARR?

Madwire is a business that provides both a SaaS solution and professional services. According to CEO JB Kellogg, approximately 80% of their revenue comes from their SaaS product alone right now. On average, customers pay Madwire $875 per month today, with new accounts coming in at $1,500 monthly.

Kellogg noted that the company is currently serving 10k total customers and is at $105M in ARR. The company has made the INC 500 list 6 years in a row and is growing at 40% year over year right now, up from $70M in ARR twelve months ago.

What is Madwire’s churn?

Within their new customer cohort, Madwire churns approximately 50% of their logos in year one. However, within their core customer cohort (customers with a lifetime greater than 12 months), Madwire is exhibiting net negative revenue churn annually.

Madwire uses their own tools and methodologies to acquire new customers today. By using Google AdWords, Facebook advertising, and YouTube Pre-Roll, they are landing new customers for approximately $3k and receiving payback in 3 months. Within their core customer cohort, Madwire assumes a lifetime of 100 months.

How much has Madwire raised?

Launched by Kellogg and his father in 2009, Madwire has raised $7.5M in total outside capital, but has not spent any of the cash. The company is cash flow positive today and focused on hitting $200M in revenue before a potential IPO in approximately two years.

Madwire’s team of 600 employees is headquartered in Fort Collins, Colorado.