Shopping Cart Software3420 East Harmony Road, Fort Collins, ColoradoFounded 2009CEO Jb Kellogg
Madwire is a Fort Collins, Colorado-based technology company that provides business management and marketing software and services to small businesses and franchises under its flagship product, Marketing 360.
Madwire has not published its revenue. GetLatka estimates it at about $105M a year (June 2024). Madwire is #60 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Apr 2015 | $15M | – |
| Aug 2018 | $100M | – |
| Jun 2019 | $104M | – |
| Aug 2020 | $110M | – |
| Dec 2020 | $96M | – |
| Jun 2024 | $105MEST. | GetLatka estimate |
– source not recorded
Madwire is privately held, so there is no Madwire stock to buy. Investors valued it at $600M in December 2020.
Valuation history$600M Private Equity 2020$40M Series B 2015
Madwire has raised $12.5M across three rounds since 2014. The latest was a $2M Series B in April 2015.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Apr 2015 | Series B | $2M | $40M |
| Jul 2014 | Debt Financing | $5M | – |
| Jul 2014 | Series A | $5.5M | – |
| Total raised | $12.5M |
Nathan Latka has interviewed Madwire once, speaking with JB Kellogg. Each figure links to the second it was said.
Watch: How Madwire Reached 20,000 Customers and $500 ARPU Serving SMBs (Interview with JB Kellogg)JB Kellogg, Co-Founder
Madwire competes most directly with Scorpion.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Scorpion | $167.5M | $100M | 1,415 | – | 2001 |
| Madwire | $105M | $12.5M | 572 | 20K | 2009 |
Jb Kellogg founded Madwire in 2009 and runs it as CEO. Madwire had 572 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 572 | |
| 2020 | 500 | JB Kellogg on cameraWatch at 3:34 |
| Dec 2019 | 549 | – |
| Dec 2018 | 484 | – |
| Aug 2018 | 600 | – |
GetLatka estimates Madwire's revenue at about $105M a year (June 2024). The company hasn't published its own figure.
Investors valued Madwire at $600M in December 2020.
Madwire has raised $12.5M across three funding rounds. The latest was a $2M Series B in April 2015.
No. Madwire is a private company, so its shares aren't traded on a stock exchange.
Yes. Madwire is profitable, as JB Kellogg said on camera.
Madwire had 572 employees in October 2024, according to LinkedIn.
Jb Kellogg is the CEO of Madwire and founded the company in 2009. Nathan Latka interviewed Jb Kellogg.
Jb Kellogg founded Madwire in 2009.
10 said on camera · 1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 21, 2026Data disclaimerReport a correctionClaim this profile
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