Madwire revenue hit $96M in 2023
Madwire generates revenue from 20000 customers
How did Latka collect this data?
Latka collected this data by interviewing Madwire CEO Jb Kellogg on Aug 19, 2020
Watch the podcast
Madwire
3420-East Harmony Road, Fort Collins, Colorado, 80525, United States
How Madwire hit $96M revenue and 20K customers in 2020.
Madwire is a technology company that provides business management and marketing software and services for SMBs and franchises. Madwire's integrated brands - Marketing 360, Websites 360, and Top Rated Local - enable SMBs to manage and grow their business from a singular platform. We help small businesses grow.
2009
Founded
$96M
2020 Revenue
YOY
$15M
Funding
Madwire Revenue
In 2020, Madwire revenue run rate hit $96M in revenue.
-
2020
Madwire hit $96M in revenue in 2020
-
2020
Madwire hit $110M in revenue in 2020
-
2019
Madwire hit $104M in revenue in 2019
-
2018
Madwire hit $100M in revenue in 2018
-
2015
Madwire hit $15M in revenue in 2015
-
2009
Madwire launched in 2009 with $0 revenue
Madwire Funding History
-
2020 Private Equity Round
Madwire raised a Private Equity Round of $0 at a $600M valuation in December, 2020
-
2015 Series B
Madwire raised a Series B of $2M at a $40M valuation in April, 2015
-
2014 Debt Financing
Madwire raised a Debt Financing of $5M in July, 2014
-
2014 Series A
Madwire raised a Series A of $5.5M in July, 2014
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| December, 01 2020 | Private Equity Round | $0 | $600M |
| April, 14 2015 | Series B | $2M | $40M |
| July, 01 2014 | Debt Financing | $5M | - |
| July, 01 2014 | Series A | $5.5M | - |
Team
Madwire has 572 total employees and 29 sales reps that carry a quota. They have 20,000 customers an engineering team of 40 and a marketing team of 297.
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 572 |
| Engineer | 40(7%) |
| Sales | 29(5%) |
| Marketing | 297(52%) |
Founder / CEO
Jb Kellogg
Hi, I'm JB Kellogg and I'm the Co-Founder & Co-CEO of Madwire®. I founded Madwire when I was 28 years old and helped grow the company to over 100MM+ in revenue and 500+ employees in under 10 years. I guess that's pretty rare to achieve, so they call companies like that "Rocketship Companies". Our mission at Madwire is to help small businesses grow. We do this by enabling SMBs and entrepreneurs to manage and grow their brand from a singular platform called Marketing 360®. At Madwire, I enjoy being a part of building a championship team that pursues championship performances and making a difference everyday. In between all the "madness" and spending time with my amazing family, I enjoy sharing tips and lessons I've learned over the years with regards to leadership, culture, marketing and sales. Why do I do this? Because a lesson learned should be a lesson shared. And I can only maximize my radius of impact if I can help others maximize theirs.
Q&A
What's your age?
40
Favorite online tool?
Zoom
Favorite book?
Good To Great
Favorite CEO?
None
Advice for 20 year old self
-
Customers
Madwire has 20K customers.
Lifetime Months
13
x
Monthly ARPU
$400
=
Lifetime Dollar
$11.7K
Acquisition Cost
$3K
Average Annual Price
$4.8K
Churn
Madwire has an annual churn rate of 60%.
Gross Annual Dollar Churn
-60%
Annual Dollar Expansion
36%
Net Revenue Retention
76%
Madwire Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Jb Kellogg | CEO | jb@madwire.com | - |
Madwire Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Jb Kellogg | CEO | jb@madwire.com | - |
People Also Viewed
Frequently Asked Questions about Madwire
When was Madwire founded?
Madwire was founded in 2009.
How much revenue does Madwire generate?
Madwire generates $96M in revenue.
Who is the CEO of Madwire?
The CEO of Madwire is Jb Kellogg.
How much funding does Madwire have?
Madwire raised $15M.
How many employees does Madwire have?
Madwire has 572 employees.
Where is Madwire headquarters?
Madwire is headquartered at 3420-East Harmony Road, Fort Collins, Colorado, 80525, United States
Industries
Top Locations
Countries