2020 Revenue





How Madwire hit $96.0M in Revenue with 20K Customers in 2020.

About Madwire

Madwire® is a technology company that provides business management and marketing software and services for SMBs and franchises. Madwire’s integrated brands — Marketing 360®, Websites 360®, and Top Rated Local® — enable SMBs to manage and grow their business from a singular platform |Madwire® is a technology company that provides business management and marketing software and services for SMBs and franchises. Madwire’s integrated brands — Marketing 360®, Websites 360®, and Top Rated Local® — enable SMBs to manage and grow their business from a singular platform. |We help small businesses grow.

Monthly Revenue


$1.2M (0.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Madwire CEO Jb Kellogg on 12/01/2020

Watch the podcast


3420 East Harmony Road Fort CollinsColoradoUnited States

Madwire Revenue

In 2020, Madwire revenue run rate hit $110.0M in revenue.


Madwire Valuation and Funding History

Madwire has raised a total of $12.5M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
04/14/2015Series B$2.0M$40.0M
07/01/2014Debt Financing$5.0M
07/01/2014Series A$5.5M


Madwire has 20K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$21.6K2 month payback period024681012


Madwire has an annual churn rate of 60.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Madwire has 600 employees. They have 29 sales reps that carry a quota, an engineering team of 40 and a marketing team of 297.


Total Team Size



40 (7%)


29 (5%)


297 (50%)


Jb Kellogg

Hi, I'm JB Kellogg and I'm the Co-Founder & Co-CEO of Madwire®. I founded Madwire when I was 28 years old and helped grow the company to over 100MM+ in revenue and 500+ employees in under 10 years. I guess that's pretty rare to achieve, so they call companies like that "Rocketship Companies". Our mission at Madwire is to help small businesses grow. We do this by enabling SMBs and entrepreneurs to manage and grow their brand from a singular platform called Marketing 360®. At Madwire, I enjoy being a part of building a championship team that pursues championship performances and making a difference everyday. In between all the "madness" and spending time with my amazing family, I enjoy sharing tips and lessons I've learned over the years with regards to leadership, culture, marketing and sales. Why do I do this? Because a lesson learned should be a lesson shared. And I can only maximize my radius of impact if I can help others maximize theirs.|Madwire® is a technology company that provides business management and marketing software and services for SMBs and franchises. Madwire® was founded in 2009 with the mission of helping small businesses grow and their local communities glow.


What's your age?


Favorite online tool?

Google Adwords

Favorite book?

Good to Great

Favorite CEO?

Leadership on Youtube

Advice for 20 year old self

Employee performance should focus on attitude

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Frequently Asked Questions about Madwire

When was Madwire founded?

Madwire was founded in 2009.

Who is the CEO of Madwire?

The CEO of Madwire is Jb Kellogg

How many employees does Madwire have?

Madwire has 600 employees.

How much revenue does Madwire generate?

Madwire generates $110.0M in revenue.

How much funding does Madwire have?

Madwire has raised $12.5M.

Where is Madwire headquarters?

Madwire is headquartered at 3420 East Harmony Road Fort CollinsColoradoUnited States

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