Why Adjusti.co is Raising $2M on a $7M Pre-Money Valuation

Marketing will always be a competitive landscape. Companies have been jockeying for customers attention since the dawn of time and this tendency has only been exacerbated by smart phones and social media. In such a cut throat marketplace, having insight into your competitor’s tactics is more important than ever.

Adjusti.co was created to help provide companies with valuable information about their competitor’s marketing behaviors. Their software provides insights into competitor landing pages, advertisement designs, and pricing across various demographics and locations.

How much is Adjusti.co doing in MRR?

While a majority of their work is done manually thus far, Adjusti.co is being built as a pure-play SaaS company that charges its customers on a monthly basis. Today, their average customer pays them $1k per month with plans ranging up to $10k monthly, according to CEO Alon Maltzov.

Due to scaling issues, the company is only serving 10 total customers right now, but have another 50+ in the pipeline. They are doing approximately $10k in MRR right now and are looking to raise a seed round in the near future.

How much has Adjusti.co raised?

Launched in early 2018, Adjusti.co has grown to scale solely by bootstrapping. Their team of two co-founders have spent the better part of the last year funding the company through savings alone, but are currently exploring raising a seed round to hire additional talent.

Going forward, Maltzov explained that Adjusti.co is looking to raise a $2M equity round on a $7M pre-money valuation. Their capital will be allocated towards hiring a full-fledged development team and a CMO to help drive sales.

What is Adjusti.co’s churn?

At this point in time, Adjusti.co has not churned any of their customers. Maltzov describes their initial ten clients as “design partners” who have helped them shape the functionality of the product through trial and error.

Customer acquisition has come solely through cold outreach via email and LinkedIn messaging so far. The company has seen success in providing value upfront through free sample reports and have closed many deals on follow-up sales calls.

It would appear that exciting times are ahead for this fast-growing Israeli startup. Be sure to keep an eye on them as they look to raise $2M in the near future.