Why Outleads, $135k in MRR, Can Help You Retarget Better

In the digital marketing world, data is king. The more you understand about your target audience and potential customers, the more efficiently you can put your advertising dollars to use.

Outleads is a CRM and contact center data onboarder that integrates directly with Google Analytics and AdWords to provide conversion attribution and real-time retargeting. Their software provides businesses with seamless conversion attribution, detailed analytics, and automated retargeting.

How much is Outleads doing in MRR?

Outleads is a pure-play SaaS business that charges its customers on a monthly subscription basis. Pricing is based on features and website traffic, with plans beginning at just $500 per month. According to CEO Dorin Rosenshire, the company’s average customer pays approximately $3k each month at this point in time.

With more than 40 total customers, Outleads is currently doing $135k in MRR. The business has doubled revenue in the last year and is up from roughly $70k in MRR twelve months ago.

What is Outleads’ churn?

To this point, Outleads has not exhibited any churn within their existing customer basis. Thanks to feature upsells and customer traffic growth, the business is now north of 100% net revenue retention annually.

Customer acquisition in this space requires a significant amount of touch, Rosenshire explained. In order to close a deal, the Outleads sales team needs to create buy-in from their customer’s marketing, call center, and IT departments in unison. The business spends “several thousands of dollars” to close a new contract and aims for payback within 6 months.

How much has Outleads raised?

Founded in 2013 on nights and weekends, Outleads officially went live in 2016 and has grown to scale by bootstrapping. The company did take on $25k in outside capital from a Microsoft accelerator, but the funding came in a non-dilutive manner. Going forward, Rosenshire expressed no interest in raising venture capital to grow the business.

Outleads’ team of five full-time employees is based in New York.