Why Personyze Passed $250k in MRR by Self-Funding

Personalized, highly engaging content has been proven to boost conversions and customer lifetime value. If your business is not invested in delivering information to your customers that meets their specific desires, you could be missing out.

Personyze was created to help businesses deliver omnichannel personalization and marketing automation at scale. Their platform utilizes machine learning to provide relevant experiences that drive engagement and conversion.

How much is Personyze doing in MRR?

Personyze is pure-play SaaS business that charges its customers on a monthly basis based on volume of traffic. Their prices range from $250 to $15k monthly, with the average customer generating approximately $500 in revenue per month.

The business currently serves 500 total paying customers and recently crossed $250k in MRR, according to CEO Yaki Shabat. Overall, Personyze is growing 20% year over year with a majority of their new deals coming from direct clients.

What is Personyze’s churn?

Churn is critical in any SaaS business, especially in the SMB space. Personyze is insulated from this churn through their partnerships with agencies, but is currently exhibiting 10-20% gross logo churn annually from their direct clients. The company is looking to reduce this churn through improved on-boarding.

Today, the company pays between $2,000 and $2,500 to land a new customer and is receiving payback within 6 months, on average.

How much has Personyze raised?

Personyze is a self-funded entity and has raised just under $3M in capital from Shabat’s other business ventures. The company is profitable and cash flow positive right now and is not looking to raise additional capital. Personyze is also not in any acquisition talks and is focused on investing in their marketing engine to drive additional growth.

Personyze’s team of 15 full-time employees is split between the U.S. and Israel.