Why SellerCloud Bootstrapped to $600k in MRR, Growing 40% YoY

If you’re an eCommerce business, you are fully aware of the complexity that comes with fulfilling orders from suppliers to final shipments. With an ever-increasing number of moving parts, operating efficiently can seem overwhelming.

SellerCloud was built to make online seller’s lives easier than ever. Their breakthrough, single-source management solution, encompasses every aspect of merchandise flow from the moment items are purchased to the time they are accepted – or returned – by the customer.

How much is SellerCloud doing in MRR?

SellerCloud is a software solution that charges a small fee based on their customer’s transaction volume. Pricing varies with operation size, but the average customer pays them around $1k each month at this point in time.

According to CEO Jeremy Greenberg, SellerCloud now serves more than 600 customers and is doing north of $600k in MRR right now. The business has grown 40% year over year for the last years and the business posted $5.1M in total revenue in 2017.

What is SellerCloud’s churn?

Churn is crucial, especially in the volatile eCommerce space and SellerCloud is currently exhibiting 12% gross logo churn per year. With professional service upsells and new product lines, the company is driving impressive expansion revenue and has hit net negative revenue churn.

Trade shows and customer referrals have been the largest source of customer acquisition to this point for SellerCloud. Greenberg explained that the company invests around $25k to attend a tradeshow and can form around 100 new relationships as a result.

How much has SellerCloud raised?

Founded in 2010, SellerCloud has grown to scale without any outside funding to date. The company bootstrapped to profitability in 2012 and has been cash flow positive ever since.

SellerCloud’s team of 70 full-time employees is split between New Jersey and Europe.