Why This Sole Founder and Owner Has Genoo at $85k in MRR

In 2019, your business needs marketing automation, regardless of size. If you’re not taking advantage of digital sales funnels, email marketing, and your social media presence, you’re not just missing out: you’re sabotaging your future success.

Genoo was developed to help small businesses and entrepreneurs easily inject marketing technology into their operations. Their marketing automation software helps companies optimize their email, web forms, landing pages, surveys, and more to get more out of their digital marketing efforts.

How much is Genoo doing in MRR?

Genoo is pure-play SaaS company that also generates revenue through professional services. Their SaaS solution varies in price based on usage with pricing beginning at around $55 per month. The average customer pays Genoo $170 each month, at this point in time.

Founded in 2008, Genoo has grown to serve 500 total customers today, according to CEO Kim Albee. The company is doing approximately $85 in MRR right now and the company has grown 40% year over year, up from $60k in MRR twelve months ago.

What is Genoo’s churn?

Churn is a constant struggle for businesses that serve the SMB segment. Luckily for Albee’s team, Genoo has found a solution that has remained sticky overall. While some customers churn within the first three months, a majority of Genoo’s customers stay with the company for five or more years. Overall, the company is exhibiting 5% gross logo churn per month today.

In terms of customer acquisition, Genoo has landed new deals through strategic partnerships, inbound, networking efforts, and conferences. The company is willing to spend up to $2k in full-weighted CAC and receives payback within 12 months.

How much has Genoo raised?

In more than a decade of operation, Genoo has grown to scale with no outside funding. Albee is the business’ sole owner and has no plans of raising additional capital or selling the company in the near future.

Genoo’s team of 7 full-time employees is remotely distributed.