How Roadmunk Hit $600k+ in MRR on $2.5M Raised

Organizations of any size can benefit from improving conversation and alignment. Transparency and open communication are paramount to cohesion and efficiency within your growing team.

Roadmunk is a roadmap tool for visualizing your strategy and aligning your whole organization. Their software makes it easy to share plans, discuss initiatives, visual data, and create alignment across your company.

How much is Roadmunk doing in MRR?

Roadmunk is a pure-play SaaS business that charges its customers on a subscription basis. While pricing in their enterprise cohorts ranges up to $100k per year, the current average customer pays them around $4k annually.

With more than 2,000 total customers right now, CEO Latif Nanji shared that Roadmunk is doing more than $600k in MRR. The business has doubled year over year and is up from less than $300k in MRR twelve months ago.

What is Roadmunk’s churn?

According to Nanji, roughly 40% of the company’s growth has come from expansion within their existing customer base. With product and security feature upsells and by adding new seats, Roadmunk has hit net negative revenue churn. On a gross basis, the company is exhibiting 2.5% revenue churn per month.

In the early days, Roadmunk landed a majority of their customers through SEO and content marketing. Today, they’ve built out a sales team and marketing team of twelve full-time employees and spend approximately $4,300 to land a new deal. Nanji explained that the company is willing to wait up to 14 months to receive payback on new customer acquisition.

How much has Roadmunk raised?

Launched in 2013, Roadmunk has scaled with just $2.5M in outside capital. The company is cash flow positive at this point in time and is considering raising $10M to $15M in venture capital due to the favorable macro economic climate.

Roadmunk’s team of 66 full-time employees is based in Waterloo, Canada, and other remote locations.