"Would You Sell for 5x Today?" Omnisend CEO: "Maybe"

Every single business is leveraging at least one marketing automation tool today. In order to reach your audience at scale, you need technology that can ease the burden of communication and provide valuable insights you can learn from.

Omnisend is an ecommerce marketing automation tool built to help businesses grow sales through email marketing, text messaging, and digital advertising. Their software provides omnichannel tools for sales-driven marketers that have outgrown the generic email marketing platforms.

How much is Omnisend doing in MRR?

Omnisend is a pure-play, freemium SaaS business that charges its customers on a recurring basis. The company offers three tiers today – free, standard, and premium – with their premium offering coming in at 2.5x the price of their standard subscription. On average, customers pay Omnisend $60 per month at this point in time.

With 40k active annual users and 3k paying customers, Omnisend is now doing $180k in MRR, according to CEO Rytis Lauris. The company more that doubled revenue in 2017 and was on track to do the same in 2018, Lauris explained.

What is Omnisend’s churn?

In the competitive marketing automation space, churn is critical. Omnisend is currently exhibiting 7% gross logo churn and 4% net revenue churn per month. Going forward, the company is attempting to move upmarket to reduce churn and has hit net negative revenue churn in their enterprise cohorts today.

Thanks to their freemium product and channel partnership with Shopify, a large portion of Omnisend’s new customers are coming through organic channels right now. In terms of paid acquisition, the company optimizes for payback within 3 months.

How much has Omnisend raised?

Omnisend has hit $2.2M in ARR with just $160k in angel investment. The company has hit profitability and Lauris mentioned that he would entertain offers potential acquisitions at current state.

Omnisend’s team of 39 employees is based in London and Lithuania.