Marketing & Sales
SuperMetrics Story: Free VBA Code in 2010 Is Now $20m Revenue Marketing Data Tool (Profitable!) and $3.5m Cash in Bank
Supermetrics Helps Marketers Crunch and Analyze Data across channels Free VBA Code Led to First 100 Customers. Today, 10k customers…
How to Hire a Sales Team: Effective Compensation Strategies from Top Experts
Here’s the cold, hard truth: All SaaS companies that hit scale have quota-carrying sales reps. You might think your product…
16 Steps Outreach.io Took To Build a $1.1 Billion SaaS Company
It’s August 2011 in Seattle and Manny is bored. He’s bored trying to “shill” the latest Windows phone to South…
Centro: The $150m SaaS Idea That Was Worth Four Years Of Zero Revenue
“We always try to meet our customers where they are.” That’s what Shawn Riegsecker has to say about his company…
Concentric Cuts Customer Count by 400% While Growing 2.5x
Concentric started as a tech-enabled consultancy in 2010 and made the shift to a SaaS model in 2015. Sitting high…
Mediafly Acquires iPresent, Pushes Aggressive Expansion to Take On Showpad
Today’s interview is with Carson Conant, founder and CEO of Chicago-based sales enablement company Mediafly. Their software is used by…
Branch Revenue Hits $80 Million with Underperforming Ad strategy?
Guest Post: Luis Camacho from Fantôm Agency. To gain a deeper understanding of the current paid advertising strategies and tactics that…
RevTrax Hit $10m in Revenue, He'd Sell "For $30m"
RevTrax is an 11 year old startup that helps big consumer brands, retailers, and CPG companies offer discounts in smarter…
SalesLoft Revenue Hits $50m, Will Be IPO Ready in 2020 With $140m Raised
Kyle Porter is the CEO of SalesLoft today but started back when was a kid selling baseball cards and beenies…
With $70m in Revenue, Is SEO Tool Moz About To Exit?
This analysis was done by Tyler Knight of Arbor Advisors with data from Nathan Latka’s Interview of Moz CEO Sara…
Will $60m Revenue Braze Break $1B Valuation, IPO in Q1 2020?
If you’ve ever ordered pizza from Domino’s and then carefully tracked its delivery via mobile notifications, you’ve been touched by…
CEO of SaaS Company Lob.com Thinks Worth $1 Billion, Says “Mammoth” $100m Round Coming Soon
One of my biggest challenges scaling Latka SaaS Magazine is validating physical addresses when customers purchase an issue. Lob seems…