How Practice by Numbers Achieved $16.5M Revenue in 2026 with Innovative SaaS Solutions

2015: Launched Practice by Numbers to Fill a Market Gap

Practice by Numbers (PBN), co-founded by Rohit Garg and Dr. Aditi, was launched in 2015 to fill a significant gap in the dental industry. Rohit, driven by insights from his wife’s dental practice, identified a lack of comprehensive analytics and management solutions tailored for dental practices. The software was designed to integrate with existing Practice Management Systems (PMS) like Dentrix and Open Dental, offering business intelligence capabilities absent in the dental sector. This strategic move established PBN as a vital tool for dental professionals seeking to optimize operations and increase revenue.

2018: Reached $1M Revenue by Leveraging Business Analytics

Within three years of its inception, Practice by Numbers hit a significant milestone, achieving $1M in revenue by 2018. This growth was fueled by PBN’s robust analytics platform, which provided dental practices with critical insights into patient treatment patterns, marketing effectiveness, and operational efficiencies. The focus on business analytics enabled dental practices to enhance decision-making processes, leading to improved productivity and increased revenue streams.

2021: Relaunch After COVID-19 with $2M ARR

The COVID-19 pandemic posed challenges, leading to a relaunch of Practice by Numbers in 2021. Despite the setbacks, the company successfully recovered, achieving $2M in Annual Recurring Revenue (ARR). This period marked a pivot towards a more integrated solution, expanding beyond analytics to include patient communications, marketing, and payment solutions. Such diversification played a crucial role in stabilizing the company’s growth trajectory post-pandemic.

2023: Doubled Revenue to $4M with Enhanced Integrations

By 2023, Practice by Numbers had doubled its revenue to $4M. A key driver of this growth was the strategic enhancement of integrations with major PMS platforms. By focusing on the top five systems dominating the dental market, PBN ensured a comprehensive and seamless user experience for dental professionals. This targeted approach maximized market penetration and customer satisfaction, leading to higher retention rates and increased revenue.

2025: Expanded to $12.5M ARR by Offering Comprehensive Service Packages

In 2025, Practice by Numbers expanded its offerings to include a complete ‘practice in a box’ solution, reaching $12.5M in ARR. This innovation bundled essential services such as online booking, VoIP, and payment processing into one unified system. Customers could now select from various packages, scaling and thriving as per their operational needs. This approach allowed PBN to cater to diverse dental practices, from single-location offices to large multi-location enterprises.

2026: Achieved $16.5M Revenue with AI-Powered Solutions

By 2026, Practice by Numbers reached $16.5M in revenue, driven by the introduction of AI-powered solutions. The company launched features such as AI receptionist and sentiment analysis tools, further enhancing the value proposition for dental offices. These innovations provided a 360-degree view of practice operations, enabling users to automate routine tasks and focus on patient care. As a result, PBN maintained a strong growth trajectory while delivering exceptional customer experiences.

Scaling with Strategy: Bootstrapping and Organic Growth

Throughout its journey, Practice by Numbers remained a bootstrapped company, focusing on sustainable and profitable growth. This approach allowed the company to maintain a healthy EBITDA margin, with a 35-40% annual growth rate. Strategic decisions, such as relying on word-of-mouth marketing and attending industry shows, ensured quality customer acquisition without excessive expenditure. This disciplined growth strategy underscores PBN’s commitment to long-term success and stability in the SaaS market.

Future Vision: Aiming for $100M Revenue with Outcome-Based Solutions

Looking ahead, Practice by Numbers aims to exceed $100M in revenue within the next decade. The focus will shift towards selling outcome-based solutions, providing dental practices not just software, but comprehensive operational support. This vision includes leveraging AI to automate workflows, thereby enhancing efficiency and reducing administrative burdens on dental staff. By continuing to innovate and adapt, Practice by Numbers is well-positioned to lead the dental software market into the future.

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