Data & Analytics

What is Revenue Recognition in SaaS Accounting? [+ 2020 Definition]
If you’re a founder that just wants to grow your SaaS business, the last thing you want to think about…

Should You Fire Engineers or Sales People First During COVID?
Eloqua Founder on managing through crisis like he did during 9/11 terrorist attacks Offer equity to employees instead of cash…

Here's The Quick Way SaaS Founders Can Get Friendly Loans Under the $349 Billion Coronavirus Relief Bill
Editors Note: These docs are changing by the day with new info being release constantly. I’ll update frequently. Last updated…

Churn Management: Top 2020 Strategies + Examples
Churn rate tells you if customers continue to use and pay for your product. You can measure churn in two…

Annual Contract Value (ACV): What It Is & How to Calculate It
If you run a SaaS company, you know the importance of tracking your metrics for your business’ success. So, you…

Revenue Growth - What it is and How to Improve it
As a business owner, you’re responsible for keeping track of a variety of performance metrics, one of the most important…

What Is Product Line Pricing? 2020 Definition & Top Tips
Are you one of the SaaS companies out there with no real playbook for how you’re going to price your…
Renewal Rate Guide: What It Is And What It Means For Your Company (+63 Examples)
There is no perfect SaaS product. Nobody can develop a piece of software that’s so good, people never switch away…

What is SaaS Finance? 7 Essential Metrics for 2022
Every good businessman knows that having a great product isn’t enough to run a successful SaaS business. That’s because without…

Pricing Analytics: 2020 Guide - All You Need to Know (+53 Examples)
Too many people in SaaS are basing their pricing strategy on what they think people “should” be willing to pay.…

What Is Total Contract Value (TCV) and How to Calculate It
Total Contract Value (TCV) is one of the most useful SaaS metrics for business growth. That’s because tracking your TCV…

Churn Analysis: How To Understand Why You’re Losing Customers (+127 Examples)
What is churn analysis? One of the things that Nathan Latka asks most often about in his interviews is churn:…