Data & Analytics
Zapier Hits 3m Subscribers, Doubles Customer Lifetime Value in 18 Month
Founded in 2011, Zapier is an American web-based service that allows end-users to integrate the web applications they use and…
6 Charts CEO's Should Use Like Weapons (But Probably Don't)
When building a SaaS company its easy to overwhelm yourself with Google Data Studio charts, Mixpanel usage metrics, or Google…
DiscoverOrg Now One Of The Largest Private B2B SaaS Companies With $325m in Revenues, IPO Next?
Brands use DiscoverOrg to make sure they have up to date information on leads to figure out who to sell…
How to Calculate Customer Acquisition Cost (CAC) | 2022 Guide
CAC, short for customer acquisition cost, is a key business metric used globally to estimate the resources necessary to attract…
Ranking 300 SaaS Companies By CAC And Payback
You probably make many assumptions around customer acquisition cost (CAC) and payback period if you’re in the B2B SaaS space.…
Why Banks Pay Are Paying findCRA $2,000 Annually
More than 40 years ago, congress enacted the Community Reinvestment Act (CRA), encouraging banks to help meet the credit needs…
Faraday CEO: "We're Within Striking Distance of $6M in ARR"
In 2019, there are more opportunities than ever to understand your audience, customers, and consumers. With social media other various…
Struggling to Keep Your Investors in the Know? Use Them!
A large part of being a the CEO of a venture-backed startup is keeping your investors up-to-date on your company’s…
You Can Hit $10M in ARR With No Expansion Revenue!?
If you’re in the financial services business, you understand the importance of compliance better than anyone. Your team needs to…
How to Calculate Churn Rate - Formula & Example [2022]
There is no doubt that losing customers can be detrimental to any business. That’s why calculating your company’s churn rate…
Customer Acquisition Cost (CAC) SaaS Benchmarks
As of January 2023: Bootstrapped CEO’s pay $0.16 for $1 in new annual recurring revenue. VC funded CEO’s pay $0.79…
What is the Rule of 40? Calculation Guide Included
In the SaaS world, revenue growth and profitability are two of the most common measures. Specifically, SaaS companies are continuously…