CoachMePlus Revenue, Valuation & Funding (2024)

CoachMePlus generated an estimated $2.9M in annual revenue in 2024.

CoachMePlus reported annualized recurring revenue of $1.6 million as of November 2020, calculated on an annual contract basis rather than by multiplying a single month's bookings. That figure represented growth of roughly 60 percent from approximately $1 million in revenue a year earlier, when the company also reached cash-flow breakeven. At founding in 2013, revenue was approximately $60,000.

As of November 2020 CoachMePlus had approximately 100 gym-side customers and roughly 200 enterprise accounts, for a combined base of about 300 customers. Enterprise accounts included professional sports franchises such as the New York Giants, the Philadelphia Eagles, and the Oregon Ducks, as well as military human performance programs. The New York Giants were described as a customer for a couple of years.

The gym-facing package was priced at approximately $1,400 per year, or roughly $100 per month. Enterprise contracts averaged $35,000 per year, with a range of $30,000 to $40,000. An upsell tier that adds device and wearable integrations was priced at $2,500 and above. Monthly active users across all accounts were described as floating in the hundreds of thousands, varying with the seasonality of professional sports and military training cycles.

Dawidowicz identified the addressable market as 122 professional sports franchises in North America on the enterprise side and approximately 300,000 personal training and gym facilities across the United States and globally on the downstream side.

CoachMePlus generates revenue through annual subscription contracts sold in tiered packages. The gym tier is priced at approximately $1,400 per year. The enterprise tier averages $35,000 per year. An intermediate upsell package that includes device and wearable integrations is priced at $2,500 and above. The company does not offer a free tier.

As of November 2020 the company reported a customer acquisition cost of $700 and an LTV-to-CAC ratio of 3.6 times, implying an LTV of approximately $2,520. Dawidowicz confirmed a CAC payback period of approximately four months. Annual gross revenue churn was 7 percent, implying 93 percent logo retention. Upselling had begun only about eight weeks before the interview, so expansion revenue metrics were not yet mature.

The company reached cash-flow breakeven in 2019. Profitability beyond breakeven was not explicitly confirmed in the interview. Customer acquisition spending runs across Facebook, LinkedIn, and Instagram placements, with lookalike advertising used to target gym operators who also run high-performance training programs. Dawidowicz said the unit economics had matured enough by mid-2020 to justify increasing marketing spend with confidence in the return.

CoachMePlus had 12 employees as of November 2020, which Dawidowicz described as a lean organization. Four of those employees were engineers, all of whom were co-founders of the company. Dawidowicz identified his brother as a full-stack developer and Steven Ostro as an integrations specialist, with two additional engineers focused on hosting infrastructure and front-end development respectively.

The planned $2 million to $3 million fundraise was intended to add two software engineers, a product manager, and sales headcount.