Top SaaS Companies in Australia

List of the largest SaaS companies in Australia (Click to apply)

These are the top SaaS companies in Australia. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for Australia by featuring these 541 companies with combined revenues of $14.9B.

Together, Australia SaaS companies employ over 26K employees, have raised $365.3M capital, and serve over 177M customers around the world.

$0 - $1M ARR
  1. GradVantage $993.0K
  2. PRIME-BPM $981.9K
  3. SkedGo $971.8K
  4. Paperform $960.0K
$1M - $5M ARR
  1. Practifi $5.0M
  2. Oneflare $4.7M
$10M+ ARR
  1. Guardian $11.7B
  2. Atlassian $1.6B
  3. THE ICONIC $370.5M
  4. Canva $105.0M
  1. 01
    Guardian

    Guardian

    Guardian protects and secures privacy and data while using apps and browsing the web on an iOS device.

    $12B

    $950K

    26M

    2K

    2013

    Australia

  2. 02
    Atlassian

    Atlassian

    Collaboration & Productivity Software

    Atlassian provides collaboration, development, and issue tracking software for teams.

    $2B

    $210M

    174K

    6K

    2002

    Australia

  3. 03
    THE ICONIC

    THE ICONIC

    Retail Software

    Operator of an online fashion platform created to sell clothing and accessories for men, women and children. The company's online fashion platform stocks fashion clothing and luxury goods, enabling shoppers to find apparel and fashion items.

    $371M

    $44M

    150M

    735

    2011

    Australia

  4. 04
    Canva

    Canva

    Design Software

    Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content. It is available on web and mobile, and integrates millions of images, fonts, templates and illustrations.

    $105M

    $301M

    300K

    1K

    2012

    Australia

  5. 05
    Ascender Group

    Ascender Group

    HR Software

    Ascender Group is a provider of payroll service intended to deliver human capital management services. The company offers consolidated reporting in the currency and language. It provides tailored services that are fully managed enabling clients to tackle v

    $100M

    $100M

    768

    2003

    Australia

  6. 06
    PageUp

    PageUp

    HR Software

    We are a global talent management software provider, helping organisations strategically align their talent resources across borders, business units, cultures and languages. Our award-winning SaaS platform unifies Recruitment, Learning and Developme...

    $50M

    51

    1997

    Australia

  7. 07
    Culture Amp

    Culture Amp

    Talent Management Software

    Culture Amp was founded as a result of its members' first hand experiences with the challenge that fast growing organizations face when their core business expands faster than its people can adapt. With years of experience in enterprise organizations, Cult

    $40M

    $170M

    4K

    454

    2011

    Australia

  8. 08
    e-MDs

    e-MDs

    Enterprise Software

    eMDs is a developer of integrated electronic health records and practice management software. The company was founded in 1996 and is headquartered in Austin, Texas.

    $35M

    532

    1996

    Australia

  9. 09
    Infomedia

    Infomedia

    Vertical Industry Software

    Global leaders in parts, service and data software for the automotive industry. Used by over 170,000 users in 185 countries and 29 languages.

    $28M

    308

    1987

    Australia

  10. 10
    Go1

    Go1

    Talent Management Software

    GO1 provides a platform that allows companies to upscale their workforce with on-demand training and a dynamic content-driven platform for companies that are Open to Learn. The funding follows an integration with Microsoft Teams, which enables organization

    $24M

    $84M

    276

    2015

    Australia

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.