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List of the largest SaaS companies in Australia

Top SaaS Companies in Australia

These are the top SaaS companies in Australia. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for Australia by featuring these 627 companies with combined revenues of $16B.

Together, Australia SaaS companies employ over 30K employees, have raised $3.8B capital, and serve over 232M customers around the world.

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Highlights

02
A
Atlassian

Collaboration & Productivity Software

Atlassian provides collaboration, development, and issue tracking software for teams.

$2B
$210M
174K
6K
2002
Australia
03
C
Canva

Design Software

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content. It is available on web and mobile, and integrates millions of images, fonts, templates and illustrations..Signals & News.About.Artesian VC is a VC firm offering end-to-end venture capital platform for startups at seed, angel, and growth stages..Canva is an online design and publishing platform that provide.Canva is an online design and publishing platform that provides user friendly design tools for non-designers

$1B
$572M
500K
2K
2012
Australia
04
THEICONIC
THE ICONIC

Retail Software

Operator of an online fashion platform created to sell clothing and accessories for men, women and children. The company's online fashion platform stocks fashion clothing and luxury goods, enabling shoppers to find apparel and fashion items.

$371M
$44M
150M
735
2011
Australia
05
AG
Ascender Group

HR Software

Ascender Group is a provider of payroll service intended to deliver human capital management services. The company offers consolidated reporting in the currency and language. It provides tailored services that are fully managed enabling clients to tackle very large, complex issues that require processor-engineering, process standardization, automation and extended payroll-services. Ascender was founded in 2007 and is headquartered in Sydney, Australia. The company seeks to expand its business portfolio through mergers and acquisitions.

$100M
$100M
-
768
2003
Australia
06
EH
Employment Hero

Talent Management Software

Employment Hero operates as an online human resource platform for small and medium-sized businesses. Its cloud-based HR platform combines HR software, financial services, scheduling, and payroll tools, as well as employee benefits, providing growing companies with an intuitive, affordable way to manage essential employee information and HR processes. The company aims to become the employment platform of choice for employers and employees in Australia and beyond, by providing free, easy-to-use HR software that employers love to use, and access to far greater benefits for all employees. Employment Hero was founded in 2014 and is headquartered in Sydney New South Wales.

$53M
$164M
800K
291
2014
Australia
07
PU
PageUp

HR Software

We are a global talent management software provider, helping organisations strategically align their talent resources across borders, business units, cultures and languages. Our award-winning SaaS platform unifies Recruitment, Learning and Developme...

$50M
-
-
51
1997
Australia
08
CA
Culture Amp

Talent Management Software

Culture Amp was founded as a result of its members' first hand experiences with the challenge that fast growing organizations face when their core business expands faster than its people can adapt. With years of experience in enterprise organizations, CultureAmp's team has taken more than a walk in your shoes–they've been running in them. They look to seize an opportunity for a new type of technology- technology that amplifies learning and drives culture, instead of hindering it.

$40M
$270M
4K
562
2011
Australia
09
eMD
e-MDs

Enterprise Software

eMDs is a developer of integrated electronic health records and practice management software. The company was founded in 1996 and is headquartered in Austin, Texas.

$35M
-
-
532
1996
Australia
10
I
Infomedia

Vertical Industry Software

Global leaders in parts, service and data software for the automotive industry. Used by over 170,000 users in 185 countries and 29 languages.

$28M
-
220K
308
1987
Australia
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.