Top SaaS Companies in Sweden

List of the largest SaaS companies in Sweden (Click to apply)

These are the top SaaS companies in Sweden. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for Sweden by featuring these 29 companies with combined revenues of $130.0M.

Together, Sweden SaaS companies employ over 1K employees, have raised $46.9M capital, and serve over 10K customers around the world.

$0 - $1M ARR
  1. Evothings $1.0M
  2. Wiraya $1.0M
  3. Momentum $1.0M
$1M - $5M ARR
  1. Loop54 $3.1M
  2. Wint $2.4M
  3. Pinmeto $1.9M
$5M - $10M ARR
  1. Bannerflow $10.0M
  2. Funnel $8.0M
  3. Upsales $7.5M
$10M+ ARR
  1. Keylane $50.0M
  2. Astea $29.0M
  3. Bannerflow $10.0M
  1. 01
    Keylane

    Keylane

    Keylane is the market leader in the Benelux for

    $50.0M

    251

    2014

    Sweden

  2. 02
    Astea

    Astea

    Field Service Management & Mobility Software

    $29.0M

    400

    200

    1983

    Sweden

  3. 03
    Bannerflow

    Bannerflow

    Automate campaign production and create digital

    $10.0M

    51

    2008

    Sweden

  4. 04
    Funnel

    Funnel

    Marketing Software

    Collects all your marketing data

    $8.0M

    $47.0M

    700

    100

    2014

    Sweden

  5. 05
    Upsales

    Upsales

    CRM & Marketing Automation

    $7.5M

    500

    50

    2003

    Sweden

  6. 06
    Loop54

    Loop54

    E-Commerce Software

    E-commerce site-search and navigation. Machine l

    $3.1M

    $3.0M

    130

    27

    2011

    Sweden

  7. 07
    Nowinteract

    Nowinteract

    CRM and Related Software

    Visitor intelligence to capture every lead. Beha

    $2.6M

    $7.0M

    19

    20

    2010

    Sweden

  8. 08
    Wint

    Wint

    Business made fun

    $2.4M

    $5.0M

    1K

    70

    2011

    Sweden

  9. 09
    Pinmeto

    Pinmeto

    Marketing technology for multi-location brands

    $1.9M

    $3.7M

    200

    45

    2013

    Sweden

  10. 10
    Learnifier

    Learnifier

    Tool for sharing knowledge

    $1.5M

    110

    10

    2014

    Sweden

1-10 of 29

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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