Forter logo
Founded 2013

Forter

2020 Revenue

$36.0M

YOY

Funding

$100.0M

Overview

About Forter

Forter is a NYC-based company that delivers real-time, completely automated, fraud prevention solutions for online merchants. It creates a completely fraud-free environment for the retailers through which they have the ability to make decisions which are solely based on what is good for their business. The company’s system is designed to be consumer-centric, blocking fraud with accuracy, and at the same time enabling growth by increasing approvals and ensuring a better customer experience.

Monthly Revenue

$3.0M

Total Expenses

$3.0M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


Headquarters

235 Montgomery Street New YorkNew YorkUnited States

Forter Revenue vs Funding

$Funding$Revenue

Revenue

In 2020, Forter revenue run rate hit $36.0M in revenue.

$36.0M

Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?

Forter has raised $100.0M.

Funding DateRoundTotalValuation
09/26/2018$50.0M
08/21/2016$32.0M
11/11/2014$15.0M
03/24/2014$3.0M

Customers

Forter has 10K customers.

Lifetime Months

×
Monthly ARPU

$300.0

=
Lifetime Dollars


Acquisition Cost

Average Annual Price

$3.6K

$0$3.6K024681012

Churn

Forter has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

0.00%

Team

Employees

Forter has 290 employees. They have 54 sales reps that carry a quota They have an engineering team of 52. and a marketing team of 15.

20182019202058.00%▲15.00%▲
DistributionQty

Total Team Size

290

Engineers

52 (18%)

Sales

54 (19%)

Marketing

15 (5%)

CEO/Founder

Michael Reitblat

At Forter we are creating a completely fraud-free payment environment for online transactions. We believe that by removing the fear of fraud, retailers will drive more sales through their websites, and mobile apps, and will create a significantly better buying experience to their consumers and enable anyone to transact with them with ease.


CEO Q&A

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Advice for 20 year old self

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Forter Board of Directors

NamePosition
Alexander NiehenkeBoard Observer
Thomas HansenMember Board Of Directors
Jamie MontgomeryMember Board of Directors

Forter Executives

NamePosition
Michael ReitblatChief Executive Officer, Co-Founder
Aaron BarfootChief Financial Officer
Angela WhitefordChief Marketing Officer
Marcus HolmChief Revenue Officer
Iftah GideoniChief Technology Officer
Alon ShemeshCo-Founder, Chief Analyst

Forter Employees

NamePosition
Aaquil RoweBusiness Development Representative
Lincoln DundasCustomer Success Manager
David CoatesDirector Customer Marketing
Philippe SuchetInvestor
Vladimir LobakLead Fullstack Developer at Forter
Lani LamsterPeople Partner
Ata GokyildirimVice President

Frequently Asked Questions about Forter

When was Forter founded?

Forter was founded in 2013.


Who is the CEO of Forter?

The CEO of Forter is Michael Reitblat


How many employees does Forter have?

Forter has 290 employees.

How much revenue does Forter generate?

Forter generates $36.0M in revenue.


How much funding does Forter have?

Forter has raised $100.0M.


Where is Forter headquarters?

Forter is headquartered at 235 Montgomery Street New YorkNew YorkUnited States

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