Valuation
$3M
2025 Revenue
$3.5M
Funding
$11.1M
Team
32
How Fiit CEO Ian McCaig grew Fiit to $3.5M revenue with a 32 person team in 2025.
Fiit is the #1 rated fitness app that gives you access to the most in demand personal trainers — at home and in the gym. From HIIT to yoga, take hundreds of classes, live leaderboard workouts and training plans that work around your schedule. We're about training smarter. So you can connect with a fitness tracker (including the Fiit device, Apple Watch and Garmin) to see your stats as you work out, and track your progress over time. Our mission is to make exercise a habit for every body. To offer our members the most motivating fitness experience, whether you’re just starting out or a seasoned pro. How? With our team of fitness experts, data scientists, engineers and DJs, who create the most efficient and addictive workouts on the planet. And a community that helps you level up and make good habits stick. Founded in 2017, Fiit is backed by leading investors including Exxor Seeds, JamJar and Connect Ventures and has been featured in The Sunday Times, Forbes and The Evening Standard.
Last updated
Fiit Revenue
In 2025, Fiit's revenue reached $3.5M. Since its launch, Fiit has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Fiit Hit $3.5m revenue in June 2025 |
Fiit Valuation, Funding Rounds
Fiit's most recent disclosed valuation is $3M.
Fiit has raised $11.1M in total funding across 3 rounds, most recently a $1.3M Series A round in 2022.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2022 | Series A | $1.3M | - | - |
| 2019 | Series A | $6.5M | - | - |
| 2017 | Seed | $3.3M | - | - |
Fiit Employees & Team Size
Fiit employs approximately 32 people as of 2026.
Fiit has 32 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 32 employees (June 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Fiit yet.
Frequently Asked Questions about Fiit
What is Fiit's revenue?
Fiit generates $3.5M in revenue.
Who founded Fiit?
Fiit was founded by Ian McCaig.
Who is the CEO of Fiit?
The CEO of Fiit is Ian McCaig.
How much funding does Fiit have?
Fiit raised $11.1M.
How many employees does Fiit have?
Fiit has 32 employees.
Where is Fiit headquarters?
Fiit is headquartered in London, London, United Kingdom.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .