Valuation
$113.2M
2025 Revenue
$37.7M
Funding
$0
Team
343
Founded
1991
How Pricer grew Pricer to $37.7M revenue with a 343 person team in 2025.
Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail-tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency. Leveraging cutting-edge innovation, we deliver scalable, high-performing solutions that easily integrate with existing systems, are energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 350 million electronic shelf labels in more than 28,000 stores across more than 70 countries. For further information, please visit www.pricer.com.
Last updated
Pricer Revenue
In 2025, Pricer's revenue reached $37.7M. Since its launch in 1991, Pricer has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Pricer Hit $37.7m revenue in December 2025 |
| 1991 | Launched with $0 revenue |
Pricer Valuation, Funding Rounds
Pricer's most recent disclosed valuation is $113.2M.
Pricer is a bootstrapped Other Retail Software startup. Founded in 1991, Pricer has grown to $37.7M in revenue without raising any venture capital or outside funding.
As a self-funded Other Retail Software SaaS company, Pricer has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Pricer Employees & Team Size
Pricer employs approximately 343 people as of 2026.
Pricer has 343 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 343 employees (December 2025) |
Customers
We do not have customer count information for Pricer yet.
Frequently Asked Questions about Pricer
What is Pricer's revenue?
Pricer generates $37.7M in revenue.
How much funding does Pricer have?
Pricer raised $0.
How many employees does Pricer have?
Pricer has 343 employees.
Where is Pricer headquarters?
Pricer is headquartered in Stockholm, Stockholm County, Sweden.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .