Pulse.io Revenue (2024)

As of December 2021, Pulse.io had not yet generated revenue. Kaul described the company as pre-revenue during the interview, noting that pricing and revenue generation were expected to begin in early 2022, around January of that year.

Pulse.io had 50 beta testers with access to the platform as of December 2021, none of whom were paying customers. Kaul described these users as having been given access to test the platform ahead of the commercial launch planned for early 2022.

Pricing ranges from 500 pounds per month at the entry level for smaller agencies to 5,500 pounds per month for larger clients. Kaul identified 2,000 to 2,500 pounds per month as the expected bracket for the majority of agencies. The platform does not offer a free tier in the commercial model; the 50 users with access were beta testers, not a permanent free tier. Kaul noted that approximately 100 agencies were expected to adopt the platform from day one of the commercial launch.

Pulse.io operates on a software-as-a-service subscription model, charging agencies a monthly fee that scales with the number of campaigns running simultaneously. The pricing range runs from 500 pounds per month to 5,500 pounds per month. The company's primary target customers are marketing agencies, with the expected average subscription falling between 2,000 and 2,500 pounds per month.

The platform's technology stack includes machine learning, computer vision, and quantum computation elements to process large volumes of data. Kaul cited the complexity of this infrastructure as the primary driver of the company's high development costs. Total cash burned since the June 2020 launch reached 1,480,000 pounds by December 2021, with the bulk of that spend directed at building the ML and computer vision systems.

Profitability was not discussed in the interview. The company was pre-revenue at the time of the interview, so no gross margin, churn, LTV, CAC, or net revenue retention figures were available. Kaul did not disclose burn rate on a monthly basis, only the cumulative total. Metrics such as ARPU, payback period, and conversion rate from beta to paid were not discussed, as the company had not yet launched commercially.

Pulse.io employed 15 people as of December 2021, a mix of full-time permanent staff and contractors described by Kaul as effectively permanent. Of those 15, 7 were engineers. The team composition beyond engineering was not detailed in the interview.

Separately, Kaul's agency Onqor had 25 full-time employees at the same date, with Kaul describing plans to scale that team rapidly in 2022.