How Selecteev CEO Alban Dumouilla grew Selecteev to $299.7K revenue and 30 customers in 2024.

hey folks my guest today is albin dumouya he's a developer who started his career in the us and discovered the startup world when he came back to france in 2015. he worked in structures that helped entrepreneurs with projects while starting his own projects on the side one of those projects to merge as select eev and that has been growing organically now for five years is now getting a marketing boost to actually grow to its full potential we're gonna jump in today albania takes the top yeah all right five years as a side project why didn't you start pouring the gas on this bad boy earlier well basically it's um it's a pretty long story it's it's a project that's a spin-off from another job like an older job and and it's been growing organically um i've got a lot of side projects and this is one of them and and it started uh growing a lot more uh this year so we're getting into marketing and and maybe a bit of sales okay and so we want to jump into why it started growing more this year but first people don't know what this thing is yet how would you describe it what does it do so basically it helps structures like administrations corporations or incubators accelerators uh to select candidates so any type of calls for applications um it can be for events it can be for uh specific programs to get in something like universities could use it for example um and yeah basically it's anything that's not an hr candidate uh we could we could use it for hr candidates but it's not really made for it um basically anytime you need to evaluate a candidate with different evaluators that's where we can we come in to help now you have a bunch of different pricing plans based off number of candidates how many evaluations you know and customization feature-based upselling chat support etc but if i forced you to give me an average what would you say the average customer pays you today per month uh basically it's about 200 euros a month that's the the standard plan is the most used by far um usually what the customer uh takes is about three to four months for one call for applications and usually they do it twice a year so it's it's about six six to eight months a year of um olaf pricing and is it sounds like the most critical usage metric for you is number of uh like number of candidates processed would you agree with that yeah i guess the main difference between the first two plans are uh there there's a few um options that you can use in the standard plan like file upload multi language uh things like that but yeah mostly the biggest metric is is the the number of candidates um or the number of evaluators as well well that's a pretty big one and so a lot of yeah sorry in in uh in april uh here of 2020 how many candidates were analyzed in april of 2020 last year what do you mean okay um i would say in total on our customers i would say about 10 to 15 000 something like that wow okay and that's across how many i guess you call them evaluators um that's something i i don't really know because the we we're not our our heads in the in the platforms because the customers manage everything so we're we're assessing platforms um so i would say less than 100 evaluators less than i guess across how many individual customers uh yeah that would be around 30. okay so you're very we've got two pretty big customers that have more than you know 5 000 candidates per call for applications uh oh wow that grows in numbers so is that a good or bad thing to have that kind of customer concentration risk it's uh again it's a it's a side project uh that's so that's why we're searching for more customers um because right now it can't really become a company until we find a lot more and and we're going for international as well uh we've got a few customers in the u.s we've got a few customers in india mexico germany um but yeah it's it's something we just need to set up a strategy to to go get more because we actually solve issues for these guys oh what's going on there youtube good to see you guys now imagine this you love watching these interviews with sas founders but imagine if we took all of the valuation data out from over 2807 interviews i've done manually saves you a lot of time well we've done this we've built it into the beautiful interface inside of founder path check this out i'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for valuation this year now the secret evaluation is there's many different ways to value a sas business so the reason you're going to see three or four different valuations inside of your frowner path dashboard this is all free by the way is because depending on who's doing the buying of your sas company you're going to get a different valuation a vc is going to pay a different valuation private equity firm is different if you're going to do a minority sale that's 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get now inside of founder path and we're thrilled to bring it to you all right we're going to go back to the youtube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderprep.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform i hope to see you there all right let's jump back into the interview now what is the i mean there's a lot of my listeners that are exactly like you they're engineers that can also market right maybe a little bit maybe really well they have a bunch of side projects and the whole this whole idea of like oh crap one of my side projects is kind of taking off should i like kill the other babies and go all in on this is a big decision right so like you just use verbage like when it becomes or to become a real company right what does that mean it means so i'm in a startup world now so whenever we go for you know fundraising or whatever you you look at the size of your market um i'm not sure that selective can uh go for fundraising for example because the market is pretty small and temporal it's like you need to find the people who will be having a calls for application in the next year or so uh that's not that like it's not that many companies in the world compared to people who need to sell something and if you if you do a platform that helps selling then your market is a lot bigger um so i guess that's why for now it's stated sorry site projects why do you correlate being a real company with if you've raised funding or not there are way more real companies that are non-funded yeah it's just an example i was taking uh just to to to give you a market size which is which is something that's really really important for fundraising i'm not talking about genuinely always fundraising it's just like um i want to know for you not not not a vc or someone you're trying to raise funding from for you what does it mean to be a real company as a side hacker with a lot of projects yeah i would say be able to pay people uh okay right now i'm able to pay one person uh not more than that so there's two of you guys full time right now well yeah and and we've got freelancers uh so that that that makes the team to about six people um but yeah what i would call a real company would be like six full full-time people in one office type of thing so two full-time four freelancers yeah and alvin a lot of folks when they get going obviously to keep costs though they use freelancers but a lot of people fail miserably they burn through freelancers because they don't have to manage them properly explain to me what those four freelancers do for you and how you get the most out of them the most productivity well basically each of them is pretty uh much on their own space so we've got one that's doing mostly marketing like content marketing the other one is good doing mostly uh linkedin growth um and the two others are organizing uh webinars so it's called emailing uh and i'm the one giving the webinars but they're they're doing the entire uh marketing process around it um so yeah everybody has this space and and they decide whatever...