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Brand Protection SoftwareSalt Lake City, UtahFounded 2011

Tracer is revolutionizing the brand protection industry with its advanced AI platform, setting new benchmarks in detecting, reviewing, and removing brand abuse with unmatched accuracy, speed, and scale.

tracer.aiLinkedInUpdated Aug 10, 2026
Annual revenue
$19.6M
Dec 2025EST.
Employees
178
Dec 2025

Tracer revenue

Tracer has not published its revenue. GetLatka estimates it at about $19.6M a year (December 2025).

As ofRevenueSource
Dec 2025$19.6MEST.GetLatka estimate

Tracer employees

Tracer has 178 employees (December 2025, LinkedIn).

Tracer FAQ

How much money does Tracer make?

Tracer has not published its revenue. GetLatka estimates about $19.6M a year (December 2025).

How many employees does Tracer have?

About 178 as of December 2025 (LinkedIn).

How this page is sourced

1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Tracer? Join the podcast