How Tracer grew Tracer to $19.6M revenue with a 178 person team in 2025.

Tracer is revolutionizing the brand protection industry with its advanced AI platform, setting new benchmarks in detecting, reviewing, and removing brand abuse with unmatched accuracy, speed, and scale. By leveraging over a decade’s worth of brand data with dynamically tuned Human-in-the-Loop AI and deep expertise of industry professionals, Tracer has become the chosen solution provider for some of the world’s most valuable brands. Tracer helps brands preserve their intellectual property and brand integrity globally, ultimately amplifying customer trust, loyalty, and satisfaction. We offer a comprehensive suite of solutions to address a wide array of brand abuses, including: counterfeiting, impersonation, cybersquatting, fraud, phishing, and more. At Tracer, we're on a mission to use AI to create a safe, secure, and authentic digital universe for everyone - where brands can thrive, and consumers worldwide can buy, share, search, click, download and navigate with confidence.

Last updated Dec 22, 2025