Latka logo

How Something New CEO Jono Schafler grew Something New to $18.7M revenue with a 94 person team in 2025.

Something New is a creative agency that offers brand design and positioning, marketing campaigns, product development and business strategy. It focuses on talent strategy and recruitment services, emphasizing a people over everything mindset.

Last updated

Something New Revenue

In 2025, Something New's revenue reached $18.7M. Since its launch, Something New has shown consistent revenue growth.

Something New Revenue GrowthReported revenue / ARR by year$0$4M$8M$12M$16M$20M2025$19MSource: GetLatka.com
YearMilestone
2025Something New Hit $18.7m revenue in September 2025

Something New Valuation, Funding Rounds

Something New's most recent disclosed valuation is $56.1M.

Something New is a bootstrapped Marketing Agency startup that has reached $18.7M in revenue with no outside investment.

No funding has been reported for Something New yet.

Something New Employees & Team Size

Something New employs approximately 94 people as of 2026.

Something New has 94 total employees in different roles and functions.

Something New Team GrowthReported headcount over time02040608010020259494Source: GetLatka.com
YearMilestone
2025Reached 94 employees (September 2025)

Founder / CEO

Jono Schafler

Jono Schafler is listed as Founder / CEO at Something New.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for Something New yet.

Frequently Asked Questions about Something New

What is Something New's revenue?

Something New generates $18.7M in revenue.

Who is the CEO of Something New?

The CEO of Something New is Jono Schafler.

How much funding does Something New have?

Something New raised $0.

How many employees does Something New have?

Something New has 94 employees.

Where is Something New headquarters?

Something New is headquartered in Mccleary, Washington, United States.

Compare Something New to the industry

Something New operates across multiple industries. Browse revenue, funding, and growth data for Something New in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Something New Revenue 2025: $18.7M ARR, $56.1M Valuation