Upwards
Valuation
$145.2M
2025 Revenue
$48.4M
Funding
$0
Team
153
Founded
2017
How Upwards CEO Juha Ristolainen grew Upwards to $48.4M revenue with a 153 person team in 2025.
Upwards is a technology-driven care solutions company with a mission to make care accessible to all families and empower the caregivers who provide it. They offer a childcare platform that connects families with local caregivers, supporting childcare providers through a technology-based marketplace.
Last updated
Upwards Revenue
In 2025, Upwards's revenue reached $48.4M. Since its launch in 2017, Upwards has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Upwards Hit $48.4m revenue in September 2025 |
| 2017 | Launched with $0 revenue |
Upwards Valuation, Funding Rounds
Upwards's most recent disclosed valuation is $145.2M.
Upwards is a bootstrapped SaaS startup. Founded in 2017, Upwards has grown to $48.4M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Upwards has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Upwards Employees & Team Size
Upwards employs approximately 153 people as of 2026.
Upwards has 153 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 153 employees (September 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Upwards yet.
Frequently Asked Questions about Upwards
What is Upwards's revenue?
Upwards generates $48.4M in revenue.
Who is the CEO of Upwards?
The CEO of Upwards is Juha Ristolainen.
How much funding does Upwards have?
Upwards raised $0.
How many employees does Upwards have?
Upwards has 153 employees.
Where is Upwards headquarters?
Upwards is headquartered in Coral Springs, Florida, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .