Best Buyer Personacompany facts

Best Buyer Persona, operating under the Growth Insights brand, is a customer and competitive intelligence consultancy founded and led by Adrienne Barnes.

bestbuyerpersona.comUpdated Oct 3, 2026

Interviews with Adrienne Barnes

Nathan Latka has interviewed Best Buyer Persona once, speaking with Adrienne Barnes.

Watch

March 2023 · Adrienne Barnes, CEO

How Best Buyer Persona's MAP Framework Helps B2B SaaS Companies Break Out of Growth Stalls (Talk by CEO Adrienne Barnes)

Adrienne Barnes is CEO of Best Buyer Persona, operating under the Growth Insights brand for client engagements.
The MAP framework stands for Money-making metric, Audit and analysis, and Process and procedure.
Client engagements run for six weeks, with the client team focused internally on the money-making metric while Barnes's team conducts external research.

Read the interview Watch

Best Buyer Persona CEO & founders

Adrienne Barnes founded Best Buyer Persona and runs it as CEO.

Adrienne BarnesFounder & CEO

Best Buyer Persona FAQ

Who is the CEO of Best Buyer Persona?

Adrienne Barnes is the CEO of Best Buyer Persona and founded the company.

Who founded Best Buyer Persona?

Adrienne Barnes founded Best Buyer Persona.

How this page is sourced

Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.

Updated Oct 3, 2026Data disclaimer Report a correction Claim this profile