How Fig Financial Inc. CEO François Côté grew Fig Financial Inc. to $10.5M revenue with a 95 person team in 2025.
Fig is an innovative digital lender dedicated to simplifying the borrowing process for people across Canada. With a user-friendly online platform, loan applications and approvals can be finished in just a few minutes, making the lending experience more efficient and accessible for Canadians. Supported by the reputable Fairstone Bank, Fig is in a unique position to blend the benefits of extensive lending experience with the agility of a start-up. This combination allows the company to effectively meet the credit needs of Canadians from various financial backgrounds.
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Fig Financial Inc. Revenue
In 2025, Fig Financial Inc.'s revenue reached $10.5M. Since its launch in 2016, Fig Financial Inc. has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Fig Financial Inc. Hit $10.5m revenue in June 2025 |
| 2016 | Launched with $0 revenue |
Fig Financial Inc. Valuation, Funding Rounds
Fig Financial Inc.'s most recent disclosed valuation is $3M.
Fig Financial Inc. is a bootstrapped SaaS startup. Founded in 2016, Fig Financial Inc. has grown to $10.5M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Fig Financial Inc. has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Fig Financial Inc. Employees & Team Size
Fig Financial Inc. employs approximately 95 people as of 2026.
Fig Financial Inc. has 95 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 95 employees (June 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Fig Financial Inc. yet.
Frequently Asked Questions about Fig Financial Inc.
What is Fig Financial Inc.'s revenue?
Fig Financial Inc. generates $10.5M in revenue.
Who is the CEO of Fig Financial Inc.?
The CEO of Fig Financial Inc. is François Côté.
How much funding does Fig Financial Inc. have?
Fig Financial Inc. raised $0.
How many employees does Fig Financial Inc. have?
Fig Financial Inc. has 95 employees.
Where is Fig Financial Inc. headquarters?
Fig Financial Inc. is headquartered in Toronto, Ontario, Canada.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .