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How Sales Layer CEO Alvaro Verdoy grew Sales Layer to $11.8M revenue and 200 customers in 2024.

Developer of an information platform created to improve product management process. The company's platform uses analytics and automation to centralizes data and synchronizes it in all sales channels automatically to optimizes the management for all types of companies regardless of their size, sector or type, enabling brands and retailers to increase their sales by improving their content across multiple interfaces and multiple sales channels.

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Sales Layer Revenue

In 2024, Sales Layer's revenue reached $11.8M. The company previously reported $6.6M in 2023. Since its launch in 2013, Sales Layer has shown consistent revenue growth.

Sales Layer Revenue GrowthReported revenue / ARR by year$0$3M$5M$8M$10M$13M2013201520172019202120232024$0$4M$7M$12MSource: GetLatka.com
YearMilestone
2024Sales Layer Hit $11.8m revenue in October 2024
2023Sales Layer Hit $6.6m revenue in December 2023
2021Sales Layer Hit $3.7m revenue in April 2021
2013Launched with $0 revenue

Sales Layer Valuation, Funding Rounds

Sales Layer is a bootstrapped Sales Enablement Software startup. Founded in 2013, Sales Layer has grown to $11.8M in revenue without raising any venture capital or outside funding.

As a self-funded Sales Enablement Software SaaS company, Sales Layer has built its business with no outside investment.

Sales Layer Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120132013 cumulative: $0 • 2013 Founded: $02013 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Sales Layer Employees & Team Size

Sales Layer employs approximately 96 people as of 2026, up from 95 in 2023.

Sales Layer has 96 total employees in different roles and functions. They have 200 customers that rely on the company's solutions.

Sales Layer Team GrowthReported headcount over time02550751001252013201520172019202120232024009696Source: GetLatka.com
YearMilestone
2024Reached 96 employees (December 2024)
2024Reached 95 employees (October 2024)
2023Reached 95 employees (December 2023)
2022Reached 84 employees (December 2022)
2021Reached 64 employees (December 2021)
2021Reached 44 employees (April 2021)

Founder / CEO

Alvaro Verdoy

Entrepreneur with experience in leading multinational teams, ICT project management, and organizing professional events. I currently run Sales Layer, a B2B startup that helps companies with multichannel sales. For years I have worked as technology consultant for companies and I am currently involved in or have been involved in projects such as Socialancer, Reset Spain, IIDL, iWeekend, Partido de Internet, and Iniciador. Numerous trips to countries around the world have helped me to meet people from a wide range of cultures, allowing me to develop a worldview free from modern prejudices

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Customers

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Frequently Asked Questions about Sales Layer

What is Sales Layer's revenue?

Sales Layer generates $11.8M in revenue.

Who founded Sales Layer?

Sales Layer was founded by Alvaro Verdoy.

Who is the CEO of Sales Layer?

The CEO of Sales Layer is Alvaro Verdoy.

How much funding does Sales Layer have?

Sales Layer raised $0.

How many employees does Sales Layer have?

Sales Layer has 96 employees.

Where is Sales Layer headquarters?

Sales Layer is headquartered in Valencia, Spain.

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Compare Sales Layer to the industry

Sales Layer operates across multiple industries. Browse revenue, funding, and growth data for Sales Layer in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .