How Gelato CEO Henrik Muller-Hansen grew Gelato to $52.7M revenue with a 479 person team in 2025.

Gelato aims to empower the transition from central mass production to local, on-demand production, a smarter, faster, and greener model. To do this, Gelato has developed software that enables creators and makers to scale their businesses and redefine global manufacturing. The result? A more sustainable production model—where products are made when and where they’re needed, fueling the growth of local communities and businesses. By reducing reliance on traditional global supply chains, Gelato’s model lowers costs, shortens transport distances, and minimizes waste caused by overproduction—allowing both creators and makers to scale their businesses faster and tap into new markets in a way that is both sustainable and profitable. At the heart of this transformation is GelatoConnect, the operating system for digital printing. It is the only end-to-end software that empowers print service providers to effectively manage digital orders—from procurement to shipping—enabling them to grow their business without compromising profitability. All to future-proof production businesses and unlock new opportunities for the next generation of manufacturing. More than a software platform, GelatoConnect is the foundation of a new production model—one where local print service providers are connected to global trade and where products are made closer to the end customer, reducing waste and transport distances while empowering local businesses to thrive. Meanwhile, GelatoCreate empowers ecommerce entrepreneurs to design, sell, and fulfill custom products anywhere in the world—without the burden of inventory or long-haul shipping. Orders are automatically routed to Gelato’s global network of 150+ local production partners, ensuring faster delivery, less waste, and seamless global brand expansion for creators. Together, GelatoConnect and GelatoCreate form a powerful flywheel—when print producers scale efficiently, ecommerce sellers thrive, and when creators succeed, print businesses grow.

Last updated Dec 22, 2025