Solera | Identifix
Valuation
$59.7M
2025 Revenue
$19.9M
Funding
$0
Team
181
Founded
1987
How Solera | Identifix grew Solera | Identifix to $19.9M revenue with a 181 person team in 2025.
Solera | Identifix serves more than 250,000 automotive technicians and shop owners in the United States, Canada and Latin America through its online Identifix DIRECT-HIT® Auto Repair Software solutions, as well as its DIRECT-HELP Live Technical Hotline service. If you don't have time to puzzle through a tough vehicle issue, visit our website at https://www.identifix.com/, or contact Solera | Identifix today at (800) 745-9649. Identifix DIRECT-HIT® is one of the automotive service, maintenance and repair industry's largest and most reliable database of continually updated, experience-based information for what breaks on vehicles and how to fix it. In addition to over 3 million confirmed fixes and shortcut tests gathered from our live hotline, DIRECT-HIT includes genuine OEM service and repair information for unedited factory data technicians can count on. Our DIRECT-HELP Live Technical Hotline Service features OE factory-trained, ASE Master, L1 Carline Specialists standing by and ready to assist. Identifix has been in business since 1987, is headquartered in Westlake, TX, and is owned by Solera Holdings, Inc. About Solera Solera is a leading global provider of integrated vehicle lifecycle and fleet management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, eDriving/Mentor, Explore, CAP HPI, Autodata, and others. Solera empowers its customers to succeed in the digital age by providing them with a “one-stop shop” solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, which Solera believes helps customers drive sales, promote customer retention, and improve profit margins. Solera serves over 300,000 global customers and partners in 100+ countries. For more information, visit http://www.solera.com/.
Last updated
Solera | Identifix Revenue
In 2025, Solera | Identifix's revenue reached $19.9M. Since its launch in 1987, Solera | Identifix has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Solera | Identifix Hit $19.9m revenue in September 2025 |
| 1987 | Launched with $0 revenue |
Solera | Identifix Valuation, Funding Rounds
Solera | Identifix's most recent disclosed valuation is $59.7M.
Solera | Identifix is a bootstrapped Auto Repair Software startup. Founded in 1987, Solera | Identifix has grown to $19.9M in revenue without raising any venture capital or outside funding.
As a self-funded Auto Repair Software SaaS company, Solera | Identifix has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Solera | Identifix Employees & Team Size
Solera | Identifix employs approximately 181 people as of 2026.
Solera | Identifix has 181 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 181 employees (September 2025) |
Customers
We do not have customer count information for Solera | Identifix yet.
Frequently Asked Questions about Solera | Identifix
What is Solera | Identifix's revenue?
Solera | Identifix generates $19.9M in revenue.
How much funding does Solera | Identifix have?
Solera | Identifix raised $0.
How many employees does Solera | Identifix have?
Solera | Identifix has 181 employees.
Where is Solera | Identifix headquarters?
Solera | Identifix is headquartered in Westlake, Texas, United States.
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Compare Solera | Identifix to the industry
Solera | Identifix operates across multiple industries. Browse revenue, funding, and growth data for Solera | Identifix in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .