Marketfactory logo
Founded 2008

Marketfactory

2018 Revenue

$12.0M

YOY

Funding

$7.1M

Overview

About Marketfactory

Financial technology company providing software solutions to the FX industry. One API to 80+ FX venues, pre-trade risk and data.

Monthly Revenue

$1.0M

Total Expenses

$1.0M

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Marketfactory CEO Darren Jer on 12/01/2020

Watch the podcast


Headquarters

425 Broadway New York New YorkUnited States

Marketfactory Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Marketfactory revenue run rate hit $12.0M in revenue.

$12.0M

Funding History

Marketfactory has raised a total of $7.1M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation

Customers

Marketfactory has 30 customers.

Lifetime Months

×
Monthly ARPU

$33.3K

=
Lifetime Dollars


Acquisition Cost

$200.0K

Average Annual Price

$400.0K

$0$400.0K6 month payback period024681012

Churn

Marketfactory has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

25.00%

Net Revenue Retention

125.00%

Team

Employees

Marketfactory has 42 employees. They have 2 sales reps that carry a quota, an engineering team of 12 and a marketing team of 1.

20182019202017.00%▲-7.00%▼
DistributionQty

Total Team Size

42

Engineers

12 (29%)

Sales

2 (5%)

Marketing

1 (2%)

CEO/Founder

Darren Jer

Chief Executive Officer and Co-Founder Darren co-founded MarketFactory in 2008 with a vision of providing clean, fast code to the FX market. Currently, he serves as chief executive officer. Prior to founding MarketFactory, Darren led sales and operations in the financial services markets for over a decade. Darren was head of new business sales Americas for EBS/ICAP. Prior to that, he was sales executive for IBM Wall Street accounts. Darren earned a bachelor’s in English and political science from Duke University. Outside of MarketFactory, Darren is an active member of Redeemer Presbyterian Church in New York and All Souls Langham Place in London. When necessary, Darren can hurt a lot of people’s ears at karaoke.


CEO Q&A

What's your age?

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Favorite online tool?

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Favorite book?

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Favorite CEO?

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Advice for 20 year old self

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Frequently Asked Questions about Marketfactory

When was Marketfactory founded?

Marketfactory was founded in 2008.


Who is the CEO of Marketfactory?

The CEO of Marketfactory is Darren Jer


How many employees does Marketfactory have?

Marketfactory has 42 employees.

How much revenue does Marketfactory generate?

Marketfactory generates $12.0M in revenue.


How much funding does Marketfactory have?

Marketfactory has raised $7.1M.


Where is Marketfactory headquarters?

Marketfactory is headquartered at 425 Broadway New York New YorkUnited States

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