Latka logo

How Maru grew Maru to $17.7M revenue with a 161 person team in 2025.

Maru Group UK is a leading market research company that provides some of the UK’s best-loved brands with the game-changing consumer insights and digital tools needed to better understand and connect with their customers. From revealing customers’ needs to unlocking a deeper understanding of their pain points with specific services, products, or experiences - we act as an advocate for the customer. Combining our unique System 1 techniques, deep industry experience and our advanced proprietary software, our team empowers brands by bringing them closer to their customer’s experience of their products and services with flexible, speedy, and reliable consumer research solutions.

Last updated

Maru Revenue

In 2025, Maru's revenue reached $17.7M. Since its launch in 1999, Maru has shown consistent revenue growth.

Maru Revenue GrowthReported revenue / ARR by year$0$4M$8M$12M$16M$20M19992001200320052007200920112013201520172019202120232025$0$18MSource: GetLatka.com
YearMilestone
2025Maru Hit $17.7m revenue in September 2025
1999Launched with $0 revenue

Maru Valuation, Funding Rounds

Maru's most recent disclosed valuation is $53.1M.

Maru is a bootstrapped Other Analytics Software startup. Founded in 1999, Maru has grown to $17.7M in revenue without raising any venture capital or outside funding.

As a self-funded Other Analytics Software SaaS company, Maru has built its business with no outside investment.

Maru Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119991999 cumulative: $0 • 1999 Founded: $01999 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Maru Employees & Team Size

Maru employs approximately 161 people as of 2026.

Maru has 161 total employees in different roles and functions.

Maru Team GrowthReported headcount over time040801201602001999200120032005200720092011201320152017201920212023202500161161Source: GetLatka.com
YearMilestone
2025Reached 161 employees (September 2025)

Customers

We do not have customer count information for Maru yet.

Frequently Asked Questions about Maru

What is Maru's revenue?

Maru generates $17.7M in revenue.

How much funding does Maru have?

Maru raised $0.

How many employees does Maru have?

Maru has 161 employees.

Where is Maru headquarters?

Maru is headquartered in London, England, United Kingdom.

Compare Maru to the industry

Maru operates across multiple industries. Browse revenue, funding, and growth data for Maru in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Maru Revenue 2025: $17.7M ARR, $53.1M Valuation