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Top 50 Audience Intelligence Platforms Companies (August 2026)

As of August 2026, Latka tracks 303 audience intelligence platforms companies. They have combined revenues of $2.5B and employ 19K people. They have raised $1.6B and serve 220.5M customers combined.

Every company below sells audience intelligence platforms to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Audience Intelligence Platforms Companies do

Audience Intelligence Platforms are specialized software solutions designed to help organizations understand their audiences by providing deep insights into demographics, behaviors, preferences, and motivations. These platforms collect and analyze data from various sources, allowing marketers and other professionals to tailor their strategies to engage more effectively with their target audiences. The primary use cases for Audience Intelligence Platforms include enhancing marketing strategies, informing product development, and improving customer engagement. Typical features include audience segmentation, predictive analytics, sentiment analysis, and reporting tools that enable users to visualize data insights. The platform is commonly utilized by marketing teams, brand strategists, product managers, and customer experience professionals who seek to leverage audience insights for data-driven decision-making.

Companies
303
Revenue
$2.5B
Funding
$1.6B
Employees
19K

Filters

Sorting: Highest -> Lowest

Filters

Top Audience Intelligence Platforms Companies by revenue

Showing 10 of 303 companies ranked by annual revenue.

1Zeta Global logo
Zeta Global

New York, New York, United States

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Revenue
$213.5M
Year founded
2007
Team size
1.9K
2Lotame logo
Lotame

Columbia, Maryland, United States

Data management platform for audience targeting

Revenue
$125.2M
Customers
300
Year founded
2006
Funding
$61.7M
Team size
137
3Suzy logo
Suzy

New York, New York, United States

end-to-end consumer insights platform

Revenue
$82M
Customers
400
Year founded
2017
Funding
$129M
Team size
310
4Cadent logo
Cadent

New York, NY, United States

Cadent ignites seamless connections between brands, publishers and consumers. Our advanced predictive models orchestrate advertising outcomes on any platform customers are on, across any media they consume, and at any stage of their journey. Through our transparent, enterprise-class platform that adapts in real time and connects with hundreds of partners, we drive measurable outcomes across every screen. Learn more at www.TheNewCadent.com.

Revenue
$80.2M
Year founded
2005
Team size
729
5Equativ logo
Equativ

Paris, Île-de-France, France

As the end-to-end global media platform powering attention, quality, and outcomes, we help advertisers and publishers drive real outcomes by combining premium inventory and audiences, advanced curation, and powerful ad tech across every channel. We focus on what truly matters in today’s attention economy: quality, engagement, and performance, all powered by a commitment to respectful, user-centric ad experiences. With a team of over 750 professionals across 20 countries, we combine global scale with deep local expertise. Reach out to learn more about our offerings and how we can help you achieve your advertising goals!

Revenue
$73.9M
Year founded
2001
Team size
672
6MGID logo
MGID

Los Angeles, California, United States

Santa Monica-based MGID is one of the first native performance advertising platforms worldwide. Our platform serves thousands of publishers w/billions of news stories, all while delivering marketing solutions for advertisers that key into consumer interests without disrupting their online experience. MGID’s performance-driven approach ensures relevant, engaged and genuinely interested visitors to its customers’ websites, increasing traffic and revenue by maintaining the quality and relevance online users expect. Established in 2007, MGID has provided quality content distribution to lifestyle and entertainment publishers globally.

Revenue
$70M
Year founded
2008
Team size
636
7CreatorIQ logo
CreatorIQ

Culver City, California, United States

CreatorIQ's Intelligence Cloud enables intelligent creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement. Airbnb, CVS, Dell, Disney, H&M, Mattel, Salesforce, Target, and Unilever utilize our platform to drive real business results and set global measurement standards across their storytelling ecosystems. CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, and London. Recently rated #16 fastest growing software company by G2.

Revenue
$68M
Customers
300
Year founded
2014
Funding
$80.8M
Team size
338
8GumGum logo
GumGum

Santa Monica, California, United States

GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets.

Revenue
$60.7M
Year founded
2008
Funding
$133.8M
Team size
552
9QuestionPro logo
QuestionPro

Austin, Texas, United States

online survey software and research solutions

Revenue
$56.4M
Customers
4.8K
Year founded
2005
Team size
513
10Ranker logo
Ranker

Los Angeles, California, United States

Provider of a consumer engagement platform designed to deliver insights about audiences and brands. The company's platform facilitates opinion-votes across thousands of granular lists and generates a data set of associations among opinions by offering advertising opportunities in display, branded and sponsored video, mobile and social media amplification, enabling brands and companies to micro-target ads and get opinion-based crowd-sourced rankings.

Revenue
$53.5M
Customers
40M
Year founded
2009
Funding
$5.1M
Team size
244

Frequently asked questions about Audience Intelligence Platforms Companies

How many audience intelligence platforms companies are there?

Latka tracks 303 audience intelligence platforms companies with reported revenue. Together they generate $2.5B in annual revenue and employ 19K people.

Which audience intelligence platforms company is the largest?

Zeta Global is the largest, with $213.5M in annual revenue, founded in 2007.

How much revenue does a typical audience intelligence platforms company make?

The average audience intelligence platforms company in this list makes $8.2M a year, across 303 companies with reported revenue. They serve 220.5M customers combined.

Who are the leading Audience Intelligence platforms vendors?

Ranked by annual revenue, the leaders are Zeta Global, Lotame, Suzy, Cadent and Equativ.

How much funding have audience intelligence platforms companies raised?

The 303 audience intelligence platforms companies tracked here have raised $1.6B in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must provide tools for collecting and analyzing audience data - Must offer insights into audience demographics and behaviors - Must include features for audience segmentation and targeting - Must facilitate data visualization to aid in decision-making - Must support integrations with other marketing and analytics tools - Not just focus on generic data; must also deliver actionable insights for specific marketing strategies - Must cater to professionals in marketing, product development, and customer engagement