Valuation
$84.6M
2025 Revenue
$28.2M
Funding
$0
Team
4
Founded
2020
How Onward CEO Doug Brooks grew Onward to $28.2M revenue with a 4 person team in 2025.
Onward is a FinTech platform designed to help co-parents manage shared expenses for their children more easily. It offers an app that helps co-parents track expenses, manage reimbursements, and budget effectively for their children's needs.
Last updated
Onward Revenue
In 2025, Onward's revenue reached $28.2M. Since its launch in 2020, Onward has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Onward Hit $28.2m revenue in September 2025 |
| 2020 | Launched with $0 revenue |
Onward Valuation, Funding Rounds
Onward's most recent disclosed valuation is $84.6M.
Onward is a bootstrapped SaaS startup. Founded in 2020, Onward has grown to $28.2M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Onward has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Onward Employees & Team Size
Onward employs approximately 4 people as of 2026.
Onward has 4 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 4 employees (September 2025) |
Founder / CEO
Doug Brooks
Doug Brooks is listed as Founder / CEO at Onward.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Onward yet.
Frequently Asked Questions about Onward
What is Onward's revenue?
Onward generates $28.2M in revenue.
Who is the CEO of Onward?
The CEO of Onward is Doug Brooks.
How much funding does Onward have?
Onward raised $0.
How many employees does Onward have?
Onward has 4 employees.
Where is Onward headquarters?
Onward is headquartered in Santa Monica, California, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .