Particular Audience
Valuation
$201M
2025 Revenue
$67M
Funding
$0
Team
609
Founded
2019
How Particular Audience grew Particular Audience to $67M revenue with a 609 person team in 2025.
The World's first and only vertically integrated Retail Media Platform. Leading retailers maximize “profit-per-pixel” with Particular Audience, through a single composite KPI—net profit per session—combining higher basket AOV, ad yield, conversion and reduced markdown leakage. Particular Audience is an AI-native retail media and personalization company founded in 2017 by CEO James Taylor. The platform (DiscoveryOS) tackles the 'endless aisle' challenge by creating a unique storefront for every shopper—matching each visitor with the products they’re most likely to buy, at the moment they’re most likely to buy them. Using multimodal machine-learning (behavior + vision + language) and sentence-transformer search, Particular Audience powers hyper-personalised search results, product recommendations, rich media and fully automated sponsored-product placements that outperform keyword-based systems by at least 4×. Retailers such as Target, The Good Guys and Hotel Chocolat use Particular Audience to boost conversion, increase ad revenue and lift shopper satisfaction without compromising user experience. With regional headquarters in London, Sydney and Vancouver, Particular Audience supports global enterprise retailers while advancing open-source standards like the Model Context Protocol (MCP) that enable agentic commerce. The mission is simple: show every shopper exactly what they want—before they know they want it—while driving profitable growth for the merchants who serve them. AI/ML that powers all customer interactions. If you see it, search it, click it, and buy it – that's PA. There is only one retail media platform in the world that competes (and wins) in organic site search and personalisation, as well as in onsite retail media technology—this is the standard.
Last updated
Particular Audience Revenue
In 2025, Particular Audience's revenue reached $67M. Since its launch in 2019, Particular Audience has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Particular Audience Hit $67m revenue in December 2025 |
| 2019 | Launched with $0 revenue |
Particular Audience Valuation, Funding Rounds
Particular Audience's most recent disclosed valuation is $201M.
Particular Audience is a bootstrapped E-Commerce Personalization Software startup. Founded in 2019, Particular Audience has grown to $67M in revenue without raising any venture capital or outside funding.
As a self-funded E-Commerce Personalization Software SaaS company, Particular Audience has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Particular Audience Employees & Team Size
Particular Audience employs approximately 609 people as of 2026.
Particular Audience has 609 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 609 employees (December 2025) |
Customers
We do not have customer count information for Particular Audience yet.
Frequently Asked Questions about Particular Audience
What is Particular Audience's revenue?
Particular Audience generates $67M in revenue.
How much funding does Particular Audience have?
Particular Audience raised $0.
How many employees does Particular Audience have?
Particular Audience has 609 employees.
Where is Particular Audience headquarters?
Particular Audience is headquartered in Surry Hills, New South Wales, Australia.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
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